Performance marketing agency Shout has capped off a stellar six-month growth period with a spike in new client wins and the launch of a new social media offering.
The boutique agency, which specialises in search engine optimisation, conversion and social media, has more than doubled its revenue base since April, bringing on a range of corporate and retail clients including infant supplies chain Baby Bunting, men’s shoe retailer Aquila, coconut water brand Cocobella, kitchen appliance manufacturer Sampford IXL Group and disability services and support organisation Independence Australia.
Shout’s work with Baby Bunting includes an SEO and SEM program to boost its organic ranking through extensive keyword research. The team is also helping Aquila grow its online brand with an ecommerce strategy to drive higher in-store shoppers through strategic geo-targeted and local SEO strategies.
Baby Bunting marketing manager, Asha Desai, said: “Shout stood out due to their ability to understand our business and where we wanted to get to and provided a clear path with key actions and timelines to ensure we achieved this.”
Aquila director, James Longo, said: “Shout put together a smart and strategic approach that could deliver quick wins for growth in our business. We are looking forward to a long term partnership.”
Michael Jenkins, director at Shout, said the team has doubled in size in recent months due to the influx of new clients.
“It’s an exciting time for us at the moment. We’ve seen some fantastic growth in the past six months with revenue increasing by 110 per cent, spurred on by an experienced and passionate team. We’re certainly pleased with where we are at, but we are still looking for ways to continue expanding,” he said.
Launch of new social media offering
Shout’s new social media offering ties social media and content to lead generation so that brands can start to see real return on investment from their digital marketing efforts. Eureka Skydeck and Laybyland are the first clients to use Shout’s social media services, and have already seen results with an increase in revenue and conversion rates.
Shout’s social media strategy focuses on lead generation. It offers a lead magnet, such as a whitepaper or cheat sheet, which directs the potential customer to an optimised landing page and collects their email address for future content marketing initiatives and remarketing.
“The process digitally nurtures leads through relevant and frequent communication to the point where they enquire or make an ecommerce purchase and this strategy has resulted in a large lift in conversion rate. When there is a high percentage of buyers in the education stage of the buying cycle, becoming their trusted advisor and facilitating the transition from prospector to buyer can significantly lower the cost per acquisition of new clients,” Jenkins said.
Shout is looking to continue its growth, expanding its capacity to bring on new, longer term client partnerships with the goal to have 100 per cent year-on-year growth next calendar year.