Australia’s fastest-growing retail digital out-of-home business, Shopper Media Group, today announced its portfolio has reached more than 200 shopping centres nationally – the result of accelerated centre growth in 2017.
Shopper Media Group’s CEO, Ben Walker, says the new retail signings illustrate the growing demand from shopping centres for 100 per cent digital media solutions, and best-in-class data collection and analytics.
Since its launch in 2015, Shopper Media Group has achieved exponential growth in the retail out-of-home landscape, with a focus on expanding reach in grocery-centric hubs.
Shopper Media Group has quickly established itself as a significant retail OOH player, offering shopping centres a total digital solution with its Smartlite advertising panels, advanced Wi-Fi and virtual beacon technology that accurately tracks shopper behaviour in real-time.
“It’s not enough to just have digital displays these days,” says Mr Walker. “Our high-tech infrastructure with ultra HD panels, intelligent Wi-Fi, and virtual beacon technology is at the forefront of worldwide, location-aware shopper tracking and is changing the way shopping centres are managed. “We can capture real-time shopper data, movement and dwell-time in centres – offering us invaluable customer insights to share with our shopping centre partners. It’s this focus that has Shopper Media Group disrupting Australia’s established OOH advertising market.”
Shopper Media Group’s COO Ed Couche says that shopping centre management groups need to be on top of digital trends and technology breakthroughs to stay competitive. “It’s so important to take advantage of superior technology that is able to capture rich data and provide accurate, in-depth shopper insights reports,” he says.
Recent significant centre group signings for Shopper Media Group include:
- Woolworths-owned shopping centres across Australia
- The PPI Group portfolio of centres across South Australia, NSW and Queensland
- Rockworth Capital Partners, Singapore-based investment firm, in metro locations across NSW, Queensland and WA.
- Lancini Group portfolio of centres across Australia
“The new signings demonstrate our commitment to partnering with shopping centres to help them grow, and showcases the capabilities of our cutting-edge technology, which is equipped to meet centre owners’ needs today and in the future,” Ed Couche adds.
In 2017 Shopper Media Group was recognised as a Westpac “Business of Tomorrow” for its outstanding commitment to meeting the challenges of the future.