Survey Reveals Shopper Behaviour And Why Everybody Still Loves A Catalogue

Survey Reveals Shopper Behaviour And Why Everybody Still Loves A Catalogue

It appears when we’re on the hunt for info about a particular store or product, we hit the catalogues, according to the Australasian Catalogue Association and a recent study released by ACRS highlighting shopper habits.

The report showed 76 per cent of shoppers at least use catalogues sometimes for making purchase decisions and looking for information.

Some 41 per cent of shoppers use catalogues for general information and 47 per cent use catalogues for price comparisons about non-grocery shopping. Just behind the Internet, catalogues are more likely to be used than in-store when seeking general information and for price comparisons.

“The ACRS data today supports what other research agencies have been reporting, catalogues are a strong performer for retailers. Audience Reach is one of the largest in the country and catalogues perform highly as an activating shopper marketing device assisting in the path to purchase,” said Kellie Northwood, CEO, ACA.

Overall, 89 per cent of shoppers read at least one catalogue a week. Across most age demographics, the majority of shoppers read one to three catalogues per week. In particular, 52 per cent of shoppers aged between 18 and 24 read catalogues one to three catalogues weekly. And respondents aged over 45 tend to read more catalogues per week, with 30 per cent of shoppers aged between 55 to 64 reading over 10 catalogues per week.

“The ACRS research further highlights the personal nature of catalogues with the majority of shoppers reading catalogues at home in the kitchen, followed closely by reading catalogues at home in front of the television”, said Northwood.

“As retailers continue to see sales driven by catalogues, the ACRS behavioural tracking highlighted, on average, shoppers choose to read catalogues to find competitive prices and chase bargains. In the comfort of their own home consumers will often read catalogues for enjoyment and prefer reading catalogues more frequently, with more offers and discounts, as their most preferred style of catalogue.”




Please login with linkedin to comment

Collaboration Djemba Djemba GHG Australia

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]