Aussie video tech start-up Shootsta has helped clients celebrate their mums through surprise video testimonies.
The Sydney-based company worked with their clients to help them send special messages to their mums on Mother’s Day.
The videos were planned weeks in advance and designed to celebrate mothers who are thriving in the workplace.
Content strategists got together with clients to storyboard a Mother’s Day video, which included a special customised message.
Shootsta co-founder Tim Moylan said the initiative helped clients bring to light some of the amazing work of mothers around Australia.
“This video initiative is so important, as we get clients caught up in the day to day, and forget to plan for their mother, so we help them weeks in advance to plan a special video that shows they care,” he said.
The initiative is set to be one of many by Shootsta, with the company also planning on extending the challenge to Father’s Day and other seasonal events such as Christmas.