User-generated content (UGC) marketing platform company, ShareRoot, is pleased to announce that it has commenced its international expansion by securing its first Asia-Pacific client, Digital Fuel, also giving it entry into the Australian online betting market vertical.
Digital Fuel is a specialist Australian based gaming digital-technology agency that helps its 15 plus online gaming and betting clients maximize their sales and online visibility. The Agency offers a wide range of services including but not limited to- social media, mobile and digital advertising and consulting services to clients in Australia, the United Kingdom and Hong Kong.
Share Root has entered into a 12-month contract with Digital Fuel for ShareRoot’s Advanced Tier offering, with Digital Fuel to pay a monthly fee to ShareRoot for access to its UGC offering.
Under the contract, Digital Fuel will pilot the UGC platform with one of its key client brands. There is the potential for a future re-seller arrangement with Digital Fuel to offer the ShareRoot platform to its clients based in Australia and internationally.
ShareRoot expects the Asia-Pacific region and the online betting markets to be significant future revenue drivers for the Company. The Company plans to sign further clients internationally, including the Asia-Pacific in coming years which will have significant revenue uplift potential for the Company.
ShareRoot co-founder and CEO Noah Abelson said: “This is our first Australian and Asia-Pacific sale and represents an entry into the online betting vertical, which we expect to play a major role as a future revenue driver for the Company. We look forward to working with Digital Fuel to demonstrate the value of ShareRoot’s UGC offering.
“Currently, we are working towards closing a number of client sales in the APAC region and we look forward to providing updates to the market as we progress in this area.
“We’ve seen huge growth over the past year and we’re excited to really cement our expansion into Australia and the Asia Pacific by working with innovative brands like Digital Fuel. This is just the tip of the iceberg, we have a strong commitment to the Australian market and we anticipate at least another thirty new clients in the next few years.”
Digital Fuel CEO Toby Oddy said: “ShareRoot’s UGC offering is unique and we look forward to working strategically with ShareRoot to give our clients the best possible value and maximize their digital presence and visibility.”