Shameless Ad Or Genuine Blooper? Big Bash Commentators “Busted” Munching On KFC

Shameless Ad Or Genuine Blooper? Big Bash Commentators “Busted” Munching On KFC

If there’s two things Ten’s Big Bash cricket excels in it’s monster hits coupled with as many ads and sponsor messages it can possibly squeeze into a three-hour broadcast.

However, viewers were left wondering about Ten’s motives in last night’s game between the Adelaide Strikers and the Melbourne Stars at the Adelaide Oval after commentators were seen eating KFC during an apparent break in play. The fast food company is, of course, the principal sponsor of the tournament.

Commentators Mark Howard, Ricky Ponting and Graeme Swann “apparently” believed they’d gone to a commercial break and started munching on a conveniently placed bucket of KFC’s Popcorn Chicken. Swann is even seen tossing the greasy bird into his mouth.

Legitimate blooper or convivial product placement? Check it out below:

Viewers then took to social media to discuss whether it was a well-timed stunt or genuine faux pas.

“Convenient product placement from KFC for the ‘accidental’ extra coverage of the commentators during the non ad break!” wrote one sceptical fan. While another added: “Not sure if that was a sponsored cutaway to the box or a stitch up.”

However, others were more forgiving, particularly as the Big Bash isn’t exactly know for taking itself too seriously. “Commentators Mark Howard, Ricky Ponting and Graeme Swann rushing to get their dose of KFC’s Popcorn Chicken! Love it!” commented one fan. While another said: “The vision of @KFC popcorn chicken shared in the @BBL commentary box is about the best thing seen this year.”




Please login with linkedin to comment

    Latest comments
big bash Channel Ten KFC

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]