Seven’s Sunrise Apologises To ABC For “Unacceptable” Blunder

Seven’s Sunrise Apologises To ABC For “Unacceptable” Blunder

A host and the executive producer of Seven’s Sunrise have both issued apologies to the ABC after it was accused of stealing footage from the public broadcaster’s 4 Corners program.

ABC reporter Mark Willacy yesterday called out Sunrise on Twitter for using footage from the Four Corners special on the recent Thailand cave rescue without attributing it properly.

B&T understands Sunrise’s on-screen graphics erroneously covered the ABC watermark in an early cross yesterday, and was corrected for all subsequent crosses.

However, that didn’t stop ABC employees from putting their own two cents in about Sunrise’s error, forcing EP Michael Pell to go on the defensive.

Even respected Fairfax investigative journo Kate McLymont had something to say about it.

Pell wasn’t the only one from the Sunrise team to apologise for the blunder, with news presenter Edwina Bartholomew (pictured above) also taking to Twitter.

A Seven spokesperson decline to comment further when contacted by B&T.

And while it was brought to B&T’s attention that the ABC used some footage from the BBC in the 4 Corners episode (roughly nine seconds), it was in accordance with the arrangement between the two networks, according to an ABC spokesperson.




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]