Seven’s Sunrise Apologises To ABC For “Unacceptable” Blunder

Seven’s Sunrise Apologises To ABC For “Unacceptable” Blunder
SHARE
THIS



A host and the executive producer of Seven’s Sunrise have both issued apologies to the ABC after it was accused of stealing footage from the public broadcaster’s 4 Corners program.

ABC reporter Mark Willacy yesterday called out Sunrise on Twitter for using footage from the Four Corners special on the recent Thailand cave rescue without attributing it properly.

B&T understands Sunrise’s on-screen graphics erroneously covered the ABC watermark in an early cross yesterday, and was corrected for all subsequent crosses.

However, that didn’t stop ABC employees from putting their own two cents in about Sunrise’s error, forcing EP Michael Pell to go on the defensive.

Even respected Fairfax investigative journo Kate McLymont had something to say about it.

Pell wasn’t the only one from the Sunrise team to apologise for the blunder, with news presenter Edwina Bartholomew (pictured above) also taking to Twitter.

A Seven spokesperson decline to comment further when contacted by B&T.

And while it was brought to B&T’s attention that the ABC used some footage from the BBC in the 4 Corners episode (roughly nine seconds), it was in accordance with the arrangement between the two networks, according to an ABC spokesperson.

Latest News

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]