Seven/Nine Breakfast TV Battle Spills Over Into Courtroom

Seven/Nine Breakfast TV Battle Spills Over Into Courtroom
SHARE
THIS



The battle over which network has won the breakfast TV ratings sash and tiara has fired up even further, with claims Seven is now taking the matter to court. In the past week, both networks have been cracking the champers and celebrating the win, each using different metrics to justify their festivities.

Nine is maintaining its victory on the basis of winning 21 out of the 40 weeks in the ratings year, per OzTAM figures, while Seven, using the same metric system but expanding outside of the five metro cities, asserts its success based on overall average audiences for the same 40 weeks.

While Seven could not comment on the legal action, per The Australianthey have lodged a statement of claim in the Federal Court, in which they allege that Nine’s claims of success were false, misleading and deceptive as they failed to take into account around seven million Australian viewers.

A hearing is scheduled for tomorrow.

In the five city Metro, excluding Easter and Olympics, Today has averaged 317,000 viewers to Sunrise’s 310,000, per OzTAM. But including Olympics Sunrise averages 318,000 over Today’s 316,000.

A Seven spokesperson told B&T, “Weekly wins is not an audience metric.  Average audiences across a television year are.  It is a close tussle in breakfast television across the five metropolitan markets.

“The one indisputable fact is that more Australians watch Sunrise than any other breakfast television programme. Nine’s claims about being the leading breakfast programme across Australia are not correct.”

Speaking to B&T also, a Nine spokesperson simply said the network was “bemused” by their action.

In an additional statement from Nine, the network added, “With 40 weeks in the official ratings calendar, Today has now won 21 weeks out of the 35 weeks so far this year across the five mainland capitals, putting it in an unbeatable position and awarding it a five City Metro ratings victory for 2016.”

Seven and Nine in the war to win ratings have broadcasted segments including Sunrise’s cringe-worthy Sex and the City stunt with Kristin Davis, and Today’s awkward native American headdress gaffe.

 

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine