Twitter and Seven West Media today announce a new partnership to extend the action from the Australian Open tournament.
Building on Seven’s existing use of Twitter as a key distribution platform, this exciting partnership will enable Seven to deliver and monetise exclusive Tweet video highlights and content from the #AusOpen through @7Tennis to give tennis lovers access to live and exclusive video highlights from the tournament.
Through Twitter’s Amplify product, video Tweets shared by Seven will include a replay of oncourt action at the #AusOpen, with a short pre-roll ad from sponsors including ANZ, Kia, Campari, Gold Coast Organising Committee, This Australian Life and William Hill.
Blackmores, a content sponsor for this year’s #AusOpen, is further harnessing the power of Twitter by working with Seven to create and Tweet a range of bespoke conversational videos.
“Twitter is where sports lovers come to witness and relive their favourite moments, and there’s nothing more iconic than the Australian Open. By working with Seven, we can bring them more reach and revenue for the best moments from their premium coverage of one of the biggest tournaments in sport,” said Laura Froelich, head of sports content partnerships at Twitter.
“At Seven we believe that T.V. now stands for Total Video and Twitter is an essential platform of our 7everywhere product and strategy. Consumers can experience our exclusive live sports content on their device and platform of choice and our Partners and Sponsors messages follow our Premium content everywhere,” said Clive Dickens, Seven West Media’s chief digital officer.
After a successful global live stream of the Melbourne Cup in 2016, Twitter has a number of new live streaming and content experiences in sport planned for 2017, including the recently announced PGA Tour, all designed to deliver a truly unique experiences for users.