Seven West Media Confirms Investment In Starts At 60

Seven West Media Confirms Investment In Starts At 60
SHARE
THIS



Seven West Media has confirmed its investment in Starts at 60, one of Australia’s fastest growing media brands.

Seven West Media has secured a 33 per cent shareholding in the business, an investment that will support further expansion of the independent business in content, technology and operations and see them launch a range of brands and service offerings that go beyond media over the coming months.

Tim Worner, CEO and managing director of Seven West Media, said: “We are delighted to partner with and support the growth of Starts at 60. It is a great business in a growing, influential and affluent market and expands our connection with our audiences and delivers those audiences to our advertising partners.

“Starts at 60’s young, energetic style, and invigorating outlook for the emerging Baby Boomer generation is something we also embrace across our television and magazine brands.”

Clive Dickens, Seven West Media’s chief digital officer, said: “We are pursuing opportunities to build our company through key strategic investments in new ventures which can grow rapidly with the benefit of aggressive promotion and Starts at 60 is right in that category. Our media assets are increasingly forming an ecosystem where broadcast television and our publishing content are the cornerstones as we use to expand and commercialise new platforms. Consumer behaviour and content engagement and consumption is changing.

“Television will continue to be the cornerstone for engaging with mass audiences and will underpin our plans to further engage with our audiences. Starts at 60 underlines out commitment to build beyond those strengths and allow us to have 1:1 conversations with our audiences. Starts at 60 is building a true online community with powerful channels that connect with the audience in a way that has become rare in today’s media. Rebecca and the team really care about this generation, and that connection is special and we’re excited to invest in its growth.”

Starts at 60 was founded by Rebecca Wilson, a nationally respected marketer and social entrepreneur in 2013 and now delivers more than 1.5 million unique browsers and hit 5 million page views per month globally in January, chiefly centred in Australia and New Zealand.

In addition, it offers a diverse array of content far exceeding engaged-like ratios of almost all popular digital media brands in Australia, with 275,000 subscribers across Facebook and email. Starts at 60 already has advertising partnerships in place with brands like Australian Super, AAT Kings, Dymocks, Connect Hearing and Hachette and a solid track record of both audience and revenue growth. Seven West Media plans to build on these and sell across multi-platform.

“We are enormously passionate about serving baby boomers as the young, vibrant, energetic people they are with regular, inviting, respectful and engaging content. Our team is proud to be breaking the mould of sixty being old that is so well entrenched in the media industry,” said Rebecca Wilson, the founder of Starts at 60. “Seven shares our values on this, which we are delighted about. Seven’s investment brings enormous synergies to support our growth in Australia, and the funding will be used to create the best media and service offerings we can for this generation that has embraced us online.”

Seven’s investment in Starts at 60 sees it continue to grow under the leadership of Rebecca Wilson and the Brisbane based team.

“The partnership formed between Seven and Starts at 60 reinforces our position as the number one digital mature brand and the voice of the over 60 which it has become online and we’re excited by what comes next,” said Wilson.

Latest News

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

As we continue to push towards an equal future, more and more women are becoming leading figures for those around them, as well as younger women just starting their careers. And B&T thinks it’s time we shone a light on these industry power women. Welcome to our 2018 Women in Media series! This series is to […]

by B&T Magazine

B&T Magazine
McDonald’s Unveils Oddball Kardashian Spoof For National Selfie Day
  • Campaigns

McDonald’s Unveils Oddball Kardashian Spoof For National Selfie Day

Yes, ‘National selfie day’ is actually a thing and apparently it’s tomorrow. And to celebrate this auspicious occasion, McDonald’s in the US has launched a “National selfie day” promotion that allows Quarter Pounder eaters to take a selfie and not get their greasy paws all over their precious smartphones. The clever spot features spoof star Kirby Jenner or, more precisely, […]

by B&T Magazine

B&T Magazine
ABC MD Talks Privatisation: “Do We Want A New Advertising Behemoth? I Think Not”
  • Advertising
  • Media

ABC MD Talks Privatisation: “Do We Want A New Advertising Behemoth? I Think Not”

The Australian Broadcasting Corporation (ABC) managing director Michelle Guthrie has refuted claims the public broadcaster should be privatised in a speech delivered to the Melbourne Press Club. The first time speaking publicly since the Liberal party’s vote to privatise the broadcaster, Guthrie said she hoped to tackle the “increasingly febrile debate over the value and […]

Zenith’s Tom Goodwin To Headline INFORM News Media Summit
  • Marketing

Zenith’s Tom Goodwin To Headline INFORM News Media Summit

Zenith US Executive Vice President and Head of Innovation, Tom Goodwin, will headline the 2018  INFORM News Media Summit at the Hilton, Sydney on Friday 14, September. Goodwin, author of the book Digital Darwinism, was voted the #1 voice in marketing by LinkedIn with more than 570,000 followers on the platform. An industry provocateur and commentator […]

Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched of PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Advertising

72andSunny Sydney Partners With Visionary Investment Group

Visionary Investment Group (VIG) and 72andSunny Sydney have entered into a strategic partnership as VIG continues to expand in and beyond Australia. The first venture between the two companies is a strategic vision and design project for Avondale, a new integrated luxury resort and residence in the Illawarra region, from Vision Investment Group. Visionary Investment […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]

Aristotle’s Relevance To Experiential Marketing
  • Opinion

Aristotle’s Relevance To Experiential Marketing

In this guest post, group account director at GPJ Australia, Dylan McLaughlin (pictured below), is summoning some of history’s greats in his take on the 2018 experiential marketer… Extraordinary ideas are rarely serendipitous or eureka moments. They are the culmination of shared thoughts and notions that have been twisted and turned, built on and built from. They are […]

Opinion

by B&T Magazine

B&T Magazine
Samsung  Kicks Off First Campaign With Tim Cahill Via Leo Burnett
  • Campaigns

Samsung Kicks Off First Campaign With Tim Cahill Via Leo Burnett

Samsung Electronics Australia has kicked-off its partnership with Tim Cahill with the launch of TIMVITE. TIMVITE is an interactive digital campaign that encourages Aussies to invite their mates to watch this year’s biggest sporting events together. The activity supports Samsung’s QLED TV category, which includes a range of 75” and 85” large screen TVs, because […]

Arq Group Activates New Branding By Hulsbosch  
  • Media

Arq Group Activates New Branding By Hulsbosch  

Arq Group has launched a new identity created by award-winning agency Hulsbosch, with the business rebranding from Melbourne IT to Arq. Previously known as Melbourne IT, the company was founded in 1996 as one of Melbourne University’s commercial ventures with the sole rights to manage .au domains in the early days of the Internet. Melbourne IT […]

Adshel Unveils ANZ Takeover Via PHD
  • Campaigns
  • Media

Adshel Unveils ANZ Takeover Via PHD

ANZ, in partnership with PHD and Adshel, have taken to the streets with a total take-over of the entire Adshel Live network. For one hour, between 8am and 9am on Tuesday 19 June, ANZ is inviting commuters to download the new ANZ app by showing six different ways the app can help them manage their […]

Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business
  • Media

Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business

IPG’s Initiative and Dentsu’s Carat have both been awarded a slice of the West Australian government’s $65 million spend. The government account is broken into two entities – campaign and non-campaign – each with its own agency roster. Carat has retained its long-standing position on the agency panel for all campaign work, which accounts for […]

A Golden Opportunity! Lucky Numbers For Sale!
  • Marketing

A Golden Opportunity! Lucky Numbers For Sale!

In case you missed it last week, a very lucky phone number – 1800 80 80 80 – is up for sale. And it could be yours!

Partner Content

by Customer Connect

The AppNexus Marketplace Launches Guaranteed Views
  • Technology

The AppNexus Marketplace Launches Guaranteed Views

AppNexus, the world’s leading independent advertising technology company, today announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100% viewable buying at scale outside of Facebook and Google.

Women In Media Profile: Kirsty Bloore
  • Media

Women In Media Profile: Kirsty Bloore

Bereft of any Monday motivation? Let today's Women in Media profile be like low-current electric waves to the brain.

by B&T Magazine

B&T Magazine
Dentsu Aegis Network Predicts Australian Ad Spend Growth Of 2.8%
  • Marketing

Dentsu Aegis Network Predicts Australian Ad Spend Growth Of 2.8%

• Ad spend in Australia forecast to grow by 2.8% in 2018 , with main drivers of growth in Government, Retail, Finance and Gambling sectors. • Global advertising spend to grow by 3.9%, revised up from 3.6% in January 2018. • Digital to overtake TV for the first time, to reach 38.4% of global share (TV 35.5%). In 21 out of the 59 markets tracked, digital will be the leading advertising channel in 2018. • One quarter (25.2%) of global ad spend will be delivered through mobile devices for the first time.

Pac Mags Appoints New Client Strategy Director For Victoria
  • Media

Pac Mags Appoints New Client Strategy Director For Victoria

Seven West Media’s Pacific Magazines has announced the appointment of Emma Baston as client strategy director for Victoria. Baston has worked in senior digital media buying and planning roles at various agencies including UM Australia, Cummins&Partners and MindShare, with exposure across the strategy, communications and creative process. She has also worked at Facebook in a […]

Seamless pattern of a crowd of many different people profile heads. Vector background.
  • Media

SBS Launches Diverse Communities Content Initiative

SBS has launched the Short-Form Content Initiative, a commitment to providing increased opportunities for Australian creatives from diverse communities through the commissioning and production of content for SBS On Demand. SBS has partnered with five of Australia’s screen agencies, including Film Victoria, Create NSW, Screen Queensland, Screenwest and South Australian Film Corporation. The initiative aims […]

BIG W Unveils Toy Mania Via M&C Saatchi
  • Campaigns

BIG W Unveils Toy Mania Via M&C Saatchi

BIG W, the home for families, fun and entertainment, has today launched its annual toy sale campaign – Toy Mania. Running until 11 July, the campaign showcases the frenzy and hysteria that comes with the BIG W toy sale. It also highlights that buying toys can be just as fun as playing with them and […]

Datorama Launches AI-Supported Data Visualisation Tool ‘Data Canvas’
  • Technology

Datorama Launches AI-Supported Data Visualisation Tool ‘Data Canvas’

Datorama, a global technology company, today announced the launch of Data Canvas, a suite of new data visualisation capabilities within its Marketing Intelligence platform. Datorama Data Canvas leverages the power of artificial intelligence (AI) in a brand new way — to help marketers create expert-designed dashboards to tell compelling, data-driven stories. Datorama’s previous AI releases have […]

Who’s Looking The Goods At Cannes Lions 2018
  • Opinion

Who’s Looking The Goods At Cannes Lions 2018

In this opinion, Fjord lead Bronwyn van der Merwe (pictured below) discusses the work to look out for at Cannes Lions 2018. I fully expect there will be some staggering examples of creative brilliance at Cannes Lions this year, and I’d recommend anyone going resists having their attention pulled by projects that are largely based on […]

Opinion

by B&T Magazine

B&T Magazine
We Are Social Acquires Socialize
  • Media

We Are Social Acquires Socialize

We Are Social has acquired Socialize; however, it will not be renamed We Are Socialize or even Margaret for that matter.

Global Marketing Player adm Appoints Country Manager For Australia & NZ
  • Marketing

Global Marketing Player adm Appoints Country Manager For Australia & NZ

International marketing services business adm Group Ltd has appointed Matt Cave as its country lead for Australia and New Zealand. Cave (pictured above) has more than 25 years of industry experience in the Asia-Pacific region, and will be instrumental in driving adm’s expansion throughout Australia and New Zealand. With 26 offices in 19 countries around […]