Seven Rules Ad Roost Although TV Dollars Down In September

Cowboys players celebrate victory in the NRL Grand Final between the Brisbane Broncos and the North Queensland Cowboys at ANZ Stadium in on Sunday, Oct. 4, 2015. (AAP Image/Dean Lewins) NO ARCHIVING, EDITORIAL USE ONLY
SHARE
THIS



An abundance of sport and sporting finals over the past month hasn’t translated to more TV ad spend according to September’s Standard Media Index.

Seven again won the month snaring 40.3 per cent of all ad dollars spent on free-to-air TV. Nine was second with 37.5 per cent and Ten third with 22.2 per cent.

However, total spend for the month was down 2.8 per cent from the previous month to $699 million.

Month on month, Seven improved by one per cent, Nine was down a similar amount and Ten remained steady.

Ten’s The Bachelor, The Bachelorette and its motorsport coverage all reportedly helped the station to snare almost four per cent more of the ad pie than this time last year. It’s believed that just one per cent point is worth around $33 million to the networks, so even a couple of per cent change can have a bit impact on bottom lines.

While spends were down in the free-to-air TV networks, the Standard Media Index for September report strong growth in radio, digital and outdoor. The out of homers proving the strongest performer snaring $68 million of revenues last month namely as clients and agencies warm to their new digital offerings.

Latest News

Haystac Shakes Up National Leadership Team
  • Media

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role, as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Haylie will drive Haystac’s new […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]

QMS Unveils New Billboard In Melbourne’s Bayside
  • Media

QMS Unveils New Billboard In Melbourne’s Bayside

QMS has officially launched ‘The Bayside,’ dominating the landscape in the heart of one of Melbourne’s fastest-growing coastal suburbs and gateway to the popular Mornington Peninsula. Strategically situated on the Nepean Highway, one of Melbourne’s primary connector arterials, ‘The Bayside’ captures the attention of heavy flowing traffic along the shore of Port Phillip Bay. With […]

Coles Local Appoints Keep Left To Creative & Content Account
  • Advertising

Coles Local Appoints Keep Left To Creative & Content Account

Keep Left has been awarded the creative and content account for Coles Local, an exciting new retail offering from Coles Supermarkets. Coles Local is designed to inspire a love of quality food and provide a tailored, in-store culinary experience for the local community.  The first Coles Local store opened in Melbourne’s Surrey Hills on 13 […]