Seven Responds To Backlash For Hiding Protest Outside Sunrise Studios

Seven Responds To Backlash For Hiding Protest Outside Sunrise Studios
SHARE
THIS



The Seven Network has defended its decision to block viewers from seeing a protest outside its Sydney studios in response to a controversial segment on its brekkie show.

Activists mobbed the studios last week in protest of a Sunrise segment hosted by Samantha Armytage about a push by the federal government to change adoption policies for indigenous kids.

Protesters were equipped with signs and chanting in disgust, forcing Sunrise producers to lower the blinds on the studios’ windows and running stock footage of Martin Place to block the protest from viewers.

A Seven spokesperson told B&T that while the network respects the right to protest as much as it respects the right of free speech, some of the protesters were holding offensive signage and others began banging on the windows and mouthing obscenities.

“To ensure regulatory compliance, and bearing in mind the potential for young children to be watching, the decision was made to utilise a generic backdrop,” the spokesperson said.

The Seven spokesperson said it also deleted footage of the Sunrise segment on its social channels “at the request of the original copyright owners of the vision featured”.

Latest News

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne
  • Advertising
  • Campaigns

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne

Drummond Golf has launched its first brand campaign via J. Walter Thompson Melbourne.  The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf. Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were […]

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman
  • Marketing
  • Media

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman

Brands have been advised to sharpen their plans for podcasts in the media mix, as audiences and creativity continue to explode in Australia and abroad. Speaking at Mamamia’s Podcasts Unplugged event in Sydney last Wednesday, chief creative officer Mia Freedman said not every brand needs a podcast, “but every brand does need a podcast strategy”. “We’ve […]

Clems Sydney Unveils Festive Spot For HP
  • Campaigns

Clems Sydney Unveils Festive Spot For HP

Get set to get all festivey with this fun Christmas spot. Or, alternatively, get drunk on eggnog. We don't mind.

by B&T Magazine

B&T Magazine
Content Agency Storyation Grows In New Zealand
  • Media

Content Agency Storyation Grows In New Zealand

Award-winning content agency Storyation has grown its presence in the New Zealand market appointing Amanda Clarke (main photo) as partnerships manager. Co-founded by former Metro magazine editor Lauren Quaintance, the Australian-based agency has been working with Tourism New Zealand’s Premium and PR teams for more than four years. Based in Auckland, Clarke spent nearly a […]