Seven Owns Ratings With Roger-Rafa Showdown, But TV Rights Under Scrutiny

Seven Owns Ratings With Roger-Rafa Showdown, But TV Rights Under Scrutiny
SHARE
THIS



The rebirth of one of the greatest ever tennis rivalries has helped Seven score a big ratings win overnight, but the network’s broadcast deal with Tennis Australia is reportedly under investigation.

According to the latest OzTam figures, Channel Seven’s broadcast of the Australian Open men’s final between Roger Federer and Rafael Nadal attracted over 2.6 million viewers across the five metro city markets, while the trophy presentation topped the most-watched programs list with an audience of over 2.7 million.

The ratings success saw Channel Seven pick up 50.6 per cent of audience market share last night, and push the Seven Network’s share up to 54.5 per cent.

Nine’s best-rating program overnight was its 6pm news bulletin, which attracted over 1.1 million viewers, while the season premiere of Ten’s I’m A Celebrity… Get Me Out Of Here also registered over 1.1 million viewers.

Overall audience market share for the two networks was at 17.9 per cent and 15.4 per cent respectively.

However, Seven’s ratings success could be soured by an investigation into the broadcast rights deal between Tennis Australia and Seven West Media.

According to Fairfax, the Australian Securities and Investments Commission (ASIC) is probing Tennis Australia over claims a conflict of interest involving businessman Harold Mitchell may have influenced the decision to sell the Australian Open TV to Seven West Media in 2013.

Fairfax revealed that Tennis Australia and Seven agreed to a five-year extension of the broadcast deal worth approximately $35 million annually without taking the rights to the open market.

It is understood that the deal created speculation from rival TV networks that Tennis Australia may have lost up to $50 million in potential revenue from the deal, while global sports group IMG has claimed its offer to pay $40 million annually for the rights was rejected.

According to Fairfax, ASIC is investigating how the possible conflict of interest was dealt with in the Tennis Australia boardroom. At the time of the deal, Mitchell was vice-president of the organisation and chairman of Aegis Asia Pacific, which had commercial dealings with Seven.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]