Seven Narrowly Pips Nine To Win 2017 Television Year
Admittedly, it was a bit of a two-horse race this year after Ten’s abysmal 12 months, but Channel Seven has again claimed the ratings bragging rights for the eleventh consecutive year.
The official ratings season wrapped up last Friday with Seven achieving an average audience share of 20.1 per cent (down 0.7 per cent from 2016), narrowly pipping Nine’s 20 per cent (up 1.6 per cent) according to OzTAM data. This did not include any of the catch-up networks.
Despite a difficult 12 months, Ten had 12.6 per cent audience share, the ABC was a narrow fourth with 12.2 per cent, while SBS had 5.2 per cent.
Over the 40 official weeks in the ratings calendar, Seven laid claim to 22 wins, while Nine had 18.
However, when the catch-up networks were included, Seven snared 29.6 per cent of total audience share, Nine had 28.1 per cent, Ten had 18 per cent, the ABC 17 per cent and SBS had 7.2 per cent.
However, Nine has won the advertiser-friendly demographics. In the 25-54 demographics Nine came out on top (30.3 per cent) to Seven’s (28.9 per cent). Ten (22.5 per cent), ABC (11.8 per cent) and SBS (6.4 per cent).
In the 18-49 demographic it went Nine (30.7 per cent), Seven (28.8 per cent), Ten (23.3 per cent), ABC (11.6 per cent), SBS (six per cent).
While in the 16-39 demographic it was again Nine (30.3 per cent), Seven (29.1 per cent), Ten (24 per cent), ABC (10.9 per cent) and SBS (5.8 per cent).
Most watched TV series for 2017
Most watched event series for 2017
Seven’s director of programming, Angus Ross, said of his network’s win: “We move into 2018 after confirming our leadership for eleven consecutive years. We have leadership in breakfast and morning television, news and primetime. We have strong franchises coming back. We have a deep and strong slate of new programmes for 2018. We have the biggest sports events. We are looking forward to growing our audiences and reaffirming the undeniable audience delivery of free to air television.”
Michael Healy, Nine network director of television, said: “Making engaging content that entertains, informs and stimulates is at the heart of what we do. We are enormously proud of the slate we put to air in 2017. We will continue to push ourselves even harder to produce innovative television that can be enjoyed by viewers on a device and at a time of their choosing.”
Michael Stephenson, chief sales officer, said: “Before the start of 2017, we made a promise to the market that we would grow our audience in thousands and share, and ensure the consistency of our schedule throughout the year.
“I’m pleased to say we have achieved this across the board this year, winning all the key demographics on the back of strong franchises like Married at First Sight, The Voice, Australian Ninja Warrior and The Block. These shows are all proven performers that will again deliver strong audiences across the key demographics throughout the year in 2018.
“Marketers want partners they can trust to deliver results and at Nine are confident that we will have another strong year in 2018 with growth in the demographics that matter and continued consistency of schedule.”
Network Ten chief executive officer, Paul Anderson, said: “Consistency and innovation in our content and the distribution of that content were the hallmarks of Network Ten in 2017.
From Sophie Monk in The Bachelorette Australia and Casey Donovan in I’m A Celebrity…Get Me Out Of Here!, to the summer television season that is the KFC Big Bash League and the enduring success of MasterChef Australia, 2017 was a year of solid achievements for Ten. Many of our key domestic shows increased their audiences this year – across all screens – and our online and social media channels powered ahead.
“Next year we will continue to demonstrate consistency in our programming and we will continue to differentiate ourselves by being brighter, younger and louder than our competitors,” he said.
“From Gogglebox to Australian Survivor to The Project, we will continue to commission, create and run content that engages deeply with our audience across all screens, is brand- safe and, most importantly, is advertiser-friendly.”
Latest News
Scroll Media Recruits Costa Panagos From Twitch
Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]
General Motors Snares Heath Walker From Scania
General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.
Spotlight On Sponsors: Carsales Strikes With Another Storm-Based Team
Think our hacks are living their sports journalist dreams vicariously through B&T? Confirm it with this reporting.
Commission Factory & AGL Energy Ignite Strategic Partnership To Empower Australian Energy Consumers
Concerned by global warming yet ran the fans non-stop over summer? Add to the guilt with this read.
Allied Nabs Nicola Gold From Pico International Dubai
Seasoned marketer relocates from Dubai to Sydney. Says the shopping's not as good but at least you can get a drink.
Nine’s Push For Gold, Silver & Bronze Ad Opportunities Could Break New Ground In Broadcasting
Nine insists that AI won't dominate its Olympics coverage. And not merely because Bruce McAvaney doesn't understand it.
TV Ratings (16/04/2024): Toxic City Girls Too Much For Farmer Bert
Fans calling out toxic behaviour on Farmer Wants A Wife, seemingly unaware that's the very premise of any dating show.
Kaimera Wins Afterpay ANZ Media Account
Have couriers even started to mention you're overdoing the online shopping? Probably best to avoid this Afterpay news.
Industry Reacts: Stuff Group Swoops In To Save 6pm News After Newshub Closure
As you'll read here, New Zealand's media's in a right state of flux. And nor have they forgotten 1981's underarm.
a2 Milk Launches “Only a2 Will Do’ Brand Platform In First Work From BMF
A2 milk drinkers tend not to bother everyone with their gut health issues & it's a lesson for vegans & the gluten-free.
Can You Recite It In Under 4 Seconds? Maccas Relaunches Iconic Competition With Modern Twist
Do you know what would make a fantastic ad? Drunk people at 3am trying to recite the ”two all-beef patties"
‘Liar, Liar’: Lehrmann Exposed As High Profile Defamation Case Comes To A Close
Having exhausted all avenues in his defamation case, is there only one option left for Bruce - reality television?
MECCA & Fendi Among Premium Advertisers For oOh!media Woollahra OOH Network Launch
If you've not been to the snooty suburb of Woollahra, the locals would like to thank you again for staying well away.
Yahoo Academy Announces Class Of 2024
This academy is strictly for "emerging leaders". Courses don't include 'sleeping at your desk' or 'bunking off early'.
Top 35 Media Leaders Announced For 2024 TikTok Agency Accelerator Program
Despite the ban threats, TikTok keeps marching on. Cementing its reputation as the Julian Assange of the tech.
AiMCO Announces First-Ever Diversity Webinar To Explore Inclusion In Influencer Marketing
Think influencer marketing's a little on the white side? This free webinar's for you. Sadly, it's not given TV ideas.