Seven Lambasted For Cost-Cutting Plan After Paying Big Money For Cricket Rights

Seven Lambasted For Cost-Cutting Plan After Paying Big Money For Cricket Rights
SHARE
THIS



Seven West Media (SWM) has been criticised over its plan to introduce pay cuts and shake up working conditions in an attempt to reduce costs.

Rupert Evans, deputy national president at the Community and Public Sector Union (CPSU), said in a statement that SWM management have told staff and unions it will be seeking major reductions in working conditions through negotiations around its enterprise agreement.

“The conditions that Seven is seeking to take the axe to are extremely important to our members working there, covering things such as redundancy provisions, shift rosters and penalty rates for working those shifts,” he said.

“Seven management has tried telling us they need to reduce their costs. Apparently, the company can afford to pay $1 billion dollars for the rights to screen the cricket but can’t afford to pay or treat its staff decently.

“CPSU members will stand up to keep what they’ve got in terms of working conditions, along with a modest pay rise. Their hard work has made Seven profitable in the past and their work will be key to the company’s fortunes in the future.”

It’s understood SWM revealed its intention to cut costs through enterprise negotiations two weeks after winning the broadcast rights to the cricket with Foxtel, which will see it pay $75 million per year for six years.

SWM declined to comment when contacted by B&T.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]