Seven Dominates As OzTAM Releases First Video Player Measurement Reports

Seven Dominates As OzTAM Releases First Video Player Measurement Reports
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



OzTAM today published its inaugural Video Player Measurement (VPM) Reports, providing Australia’s first official figures for viewing of internet-delivered TV content.

The daily launch stage reports encompass rolling seven-day data (i.e., cumulative on-demand, or ‘catch up’, viewing during the previous seven days).

Top online program rankings are based on ‘VPM Ratings’, the average number of devices that have played the content across a program’s duration.

VPM Ratings are calculated in a similar way to TV program average audiences, though for devices rather than people in OzTAM’s VPM Report.

Across all networks, Seven dominated the VPM ratings in the week to Sunday 14 February, with the shows that nabbed the most ‘catch up’ viewing included My Kitchen Rules, Home and Away and MollyThe only non-Seven show was Nine’s new sitcom Here Come The Habibs, which premiered last week and has since pulled 45,000 VPM ratings through internet catch ups.

Five of the top 10 episodes watched on devices other than the telly were Home and Away episodes, gathering up to 54,000 VPM ratings. My Kitchen Rules came in second spot overall, with Tuesday’s ep scoring 52,000 VPM ratings, as well as two other episodes making the top 10.

OzTAM’s CEO Doug Peiffer said, “OzTAM’s launch stage VPM Reports offer Australia’s first content level data on the catch up TV material Australians view on their connected devices.

“As is the case with time-shifted viewing, the most-watched catch up programs are often those with the biggest broadcast audiences, while others – notably dramas – can attract a significant portion of their total audience from catch up viewing.”

OzTAM’s VPM service is currently collecting approximately 15-23 million minutes of live and on-demand online content from participating broadcasters each day. This will increase as additional broadcaster video players are integrated with the service.

Australians view around 3.5 to four billion minutes of broadcast TV content through the television set over the same 24-hour period.

While the total number of collected minutes played is around one to two per cent of all TV content viewed, on-demand viewing can be a sizeable proportion of certain programs’ overall audiences.

Peiffer added the phase one VPM Report is a milestone in a two-year development program that will continue as OzTAM progressively enhances the system.

You can see the full VPM Report page here, along with guidelines to reading it.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]