Sensis Launches Digital Agency, Found

Sensis Launches Digital Agency, Found
SHARE
THIS



Found is a complete end-to-end marketing solutions agency created to serve the needs of a range of Australian and international brands with a focus on providing strategic insights using data assets from the various Sensis-owned properties.

The agency, headquartered in Melbourne, will be led by executive general manager, Peter Barrie, who will join Sensis in October.  Mr Barrie was most recently managing director of MediaCom Melbourne, a role he held since February 2012.  Previous roles included CEO of Carat Australia and Full Circle Digital.  He began his career in print media advertising in the UK and Australia (Fairfax).

 

Sensis CEO, John Allan, said Found comprises of a highly skilled team of specialists from a variety of online disciplines, brought together by a shared passion for digital.

“We are really excited at what Found will be able to deliver to our customers. Through a combination of innovative technologies and actionable data, they will be able to choreograph meaningful campaigns that drive real, measurable results for our clients,” Mr Allan said.

“In such a competitive digital market many clients are increasingly looking to drive increased returns from their digital investment and gain a competitive edge.  Through Found’s access to the data assets of Sensis, we believe this puts Found in a truly unique position versus other digital agency offerings,” Mr Allan said.

“Found will be led by an accomplished industry leader.  Peter’s experience leading the local offices of two of the world’s most successful communications agencies, and his executive roles in newspapers, mean he is uniquely qualified to lead Found and build significant partnerships with our key clients,” Mr Allan said.

Mr Barrie said he’s looking forward to partnering Australian businesses to assist them to engage with customers across a number of digital platforms and channels.

“I’m excited to be a part of this venture. Sensis has invested heavily in this area and has built a solid foundation to provide the expertise to help Australian businesses in the evolving digital media market,” he said.

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]