Fiftyfive5 invests further in Advanced Analytics capabilities with appointment of Todd Eldridge and Tomo Murakami.
“In recent years we have seen some dramatic changes in our industry with the increasing focus on extracting commercial insights across multiple data sources. In response, we have been building and enhancing our data analytics capability and are delighted to announce a further strengthening of that offer with the appointment of Todd Eldridge in the newly created role of Head of Advanced Analytics and Tomo Murakami as Data Strategist.” said Mark Sundquist, partner, Fiftyfive5.
Eldridge and Murakami join the, now 70 strong, team at Fiftyfive5. Eldridge brings with him over 20 years’ advanced analytical expertise gained from a variety of Senior Advanced Quantitative, Data, Analyst and Marketing Scientist roles at companies such as GalKal and The Leading Edge.
Eldridge will be focused on broadening and deepening our analytics capability and working across a number of our main client relationships to deliver commercial insights.
Murakami brings with him a wealth of technical experience in best practice quality assurance in quantitative data collection and data processing gained from a variety of roles at companies such as Cross Marketing Group, SSI and Research Now across countries including Australia, India, Philippines, Singapore and Japan. At Fiftyfive5 he will be focussed on driving data quality through enhanced supplier management and creating internal processes which drive efficiency and effectiveness.
“These appointments reflect the increasing importance of data integrity and advanced analytics in delivering commercial insights from data, regardless of the source of that data. At the same time we continue to enhance the strength of our consulting capabilities with two major senior hires in Cori Hodge who joins us from EY Sweeney and Alessandra Tonei from Jigsaw.” said Sundquist.