Senior Hires Boost Fiftyfive5’s Advanced Analytics Offer

Senior Hires Boost Fiftyfive5’s Advanced Analytics Offer
SHARE
THIS



Fiftyfive5 invests further in Advanced Analytics capabilities with appointment of Todd Eldridge and Tomo Murakami.

“In recent years we have seen some dramatic changes in our industry with the increasing focus on extracting commercial insights across multiple data sources.  In response, we have been building and enhancing our data analytics capability and are delighted to announce a further strengthening of that offer with the appointment of Todd Eldridge in the newly created role of Head of Advanced Analytics and Tomo Murakami as Data Strategist.” said Mark Sundquist, partner, Fiftyfive5.

Todd Eldridge

Todd Eldridge

Eldridge and Murakami join the, now 70 strong, team at Fiftyfive5. Eldridge brings with him over 20 years’ advanced analytical expertise gained from a variety of Senior Advanced Quantitative, Data, Analyst and Marketing Scientist roles at companies such as GalKal and The Leading Edge.

Eldridge will be focused on broadening and deepening our analytics capability and working across a number of our main client relationships to deliver commercial insights.

Murakami brings with him a wealth of technical experience in best practice quality assurance in quantitative data collection and data processing gained from a variety of roles at companies such as Cross Marketing Group, SSI and Research Now across countries including Australia, India, Philippines, Singapore and Japan. At Fiftyfive5 he will be focussed on driving data quality through enhanced supplier management and creating internal processes which drive efficiency and effectiveness.

“These appointments reflect the increasing importance of data integrity and advanced analytics in delivering commercial insights from data, regardless of the source of that data.  At the same time we continue to enhance the strength of our consulting capabilities with two major senior hires in Cori Hodge who joins us from EY Sweeney and Alessandra Tonei from Jigsaw.” said Sundquist.

Please login with linkedin to comment

Executive Channel

Latest News

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]