Search Insights Wins Fashion Icon Brand – Cooper St

Search Insights Wins Fashion Icon Brand – Cooper St

Sydney based independent digital marketing agency Search Insights has won fashion brand Cooper St following a competitive pitch. Billings are undisclosed.

Joy Clark
Posted by Joy Clark

For over 25 years, Cooper St has enjoyed a strong resonance with modern Australian women. The brand is synonymous with stylish, on-trend, broad appeal fashion pieces, perfect for busy social women.

In recent years the brand has gone through a successful reboot and rebrand which has resulted in 30 per cent growth YOY for FY15/16. The brand was acquired by Hotsprings in December 2015 and are formulating a strategy to capitalise on the opportunity for further growth in Australia and internationally via majors, boutiques and flagship retail stores.

Search Insights won the account based on the agency’s track record of rapidly scaling ecommerce business and their experience in working with fashion and apparel brands including Camilla, The Upside, Marrimeko, Bailey Nelson and Senso.

Search Insights will handle SEO, Paid Social Media Advertising, Display and Remarketing, and Paid Search.

Natalie Johnson, brand manager at Cooper St said: “We are excited to partner with Search Insights in a bid to further grow and develop our online business. We now have access to a wealth of SEO knowledge and resources that will benefit our online footprint and presence and help drive the brand forward to achieve our goals of gaining market share, increasing our reach and ultimately sales.”

Director of Search Insights, Jay Wright added, “We are delighted to be partnering with Cooper St, they are an innovative company working in an extremely competitive sector. We look forward to bringing the benefits of our knowledge in the fashion category to the brand.”