SCA’s Media Academy Grads Propose New Brand Ideas For The Network

Group of graduate students throwing graduation hats to the sky.
SHARE
THIS



Nineteen Southern Cross Austereo (SCA) employees have graduated from the inaugural SCA Media Academy at Charles Sturt University (CSU).

A partnership between CSU’s Bathurst campus and SCA, the academy offers employees of the radio network an intensive communications course designed specifically for them.

The course covers a range of topics, including the evolution of the radio industry, the convergence of media, digital and social media trends, PR, marketing, sales principles, channel planning, legal and regulatory frameworks, and content management.

After 10 weeks of online course work and assessment, the students travelled from offices across the country to move on campus for the final five days of intensive learning, teaming to find a gap in the market where there is an opportunity for SCA to launch a completely new and different multi-platform media brand or program into Australia.

The four proposals focused on offering consumers better and easier access to SCA content and talent while expanding into new content, including regional sports and audio businesses beyond traditional radio.

SCA chief executive Grant Blackley said the students came up with some “really engaging” brands dealing with business opportunities and challenges that the company is grappling with right now.

“I’m very pleased with the success of our first SCA Media Academy,” he said. “We looked for [an] existing education and training course we could offer our staff to help them develop professionally, and we landed on developing a bespoke course designed with our media businesses in mind.”

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]