SCA Partners With Frontier Touring For Live Music Events

A group of people standing with their arms raised at a concert

Southern Cross Austereo (SCA) has partnered with independent touring company, Frontier Touring, to create a series of live music events around the Hit Network’s RnB Fridays brand.

The collaboration, RnB Fridays Live, will tour Sydney, Brisbane, Perth and Melbourne this November, and is the first in a series of planned strategic live partnerships for SCA.

After successfully launching in 2015, RnB Fridays is now the Hit Network’s most listened to day on-air program across its 50 stations nationwide, with the network also producing two multi-platinum RnB Fridays albums.

Dave Cameron, head of national content and development, at SCA, said the partnership with Frontier Touring is an exciting one for the radio group’s listeners.

“Taking our loved shows from the radio and in to larger-than-life live events will give them the ultimate experience,” he said. “And we are doing it with the best in the biz.”

Matt Gudinski, executive director of Frontier Touring’s parent company, Mushroom Group, said the music industry conglomerate is very excited to work with SCA on a number of strategic live partnerships.

“The RnB Fridays brand has been an amazing success story in its radio form, and the progression into the live arena is a natural way to mutually benefit both the artists involved and the brand itself,” he said.

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