SCA Appoints New Head Of Digital Design

SCA Appoints New Head Of Digital Design

Southern Cross Austereo (SCA) has announced Richard Smith has joined the business as head of digital design, effective immediately.

B&T Magazine
Posted by B&T Magazine

Smith has over 16 years’ experience in creative and design from Sydney and London. He has worked with some of the world’s biggest brands on Australian and global accounts including Commonwealth Bank, Google, Qantas and McDonald’s and has a wealth of experience leading teams at top agencies notably VML and M&C Saatchi.

He helped launch the successful re-brand of ‘Can’ for Commonwealth Bank, enabled customers to interact with Google Play Entertainment for launch at airports across Australia, plus multiple award winning ideas using data and technology driven campaigns to great success.

Southern Cross Austereo, director of digital and innovation, Vijay Solanki, said: “Richard brings vast experience, thought leadership and a real passion for digital design. With those assets and his mindset I’m confident he’ll make a real difference.”

Smith said: “I’m excited to be joining the team at SCA to help drive digital design. I’m passionate about how digital design can help push new boundaries in entertainment and look forward to creating richer experiences for our consumers and clients.”