SBS has announced that its streaming service On Demand has relaunched, offering users a stack of fresh and exclusive content and all for free.
The news follows on from the Senate’s decision last Wednesday to not allow the public broadcaster to air extra advertisements during prime time; a decision, SBS says, will result in programming being cut.
However, its new and improved AVOD (advertising-supported video on demand) will offer over 600 films and 350 documentaries.
Michael Ebeid, SBS’s managing director, said: “Launched in 2011 as an online catch-up service, SBS On Demand has grown to be a go-to content destination, now with more than 4000 hours of premium content available to all Australians. It is a true representation of the quality drama, documentary and film on offer from SBS that goes to the heart of the our special charter and provides Australians with an enviable range of distinct content available anytime, on any device, absolutely free, in a way on SBS can.”
Marshall Heald, director of TV and online at SBS said: “On Demand is a unique offering in the competitive subscription streaming market. An audience consumption habits continue to change, SBS On Demand is central to SBS’s commitment to exploring and celebrating diversity through inspired entertainment using cutting edge technology.”