SBS has refreshed its news portfolio, today launching SBS News with increased capabilities across its broadcast and digital platforms and a bold, new look bring its range of news platforms together under the SBS News banner.
A new SBS News app has also been released to give audiences greater access to the latest news from Australia and around the world.
The new SBS News brand will span SBS World News, Insight, Dateline, The Feed, Small Business Secrets and SBS’s news website. The brand refresh reflects SBS’s continued commitment to quality, in- depth news and current affairs from Australia and around the world. Improvements to the network’s digital platforms aim to make SBS’s news and current affairs content more accessible to audiences, with the latest news available anytime and anywhere.
SBS director of news and current affairs, Jim Carroll said: “We’ve given SBS News a new look and new capabilities to reflect SBS’s digital-first strategy that puts audiences at the heart of everything we do.
“In a time when trust is more important than ever, we want Australians to know they can continue to rely on SBS News to deliver the highest quality, most trusted news from around the country and the world across our television, radio and digital platforms.”
The SBS News app will offer a more natural user experience, intuitive navigation and greater personalisation capabilities with push notifications to keep audiences up to date with the latest and breaking news. It is available now for iOS and Android devices.
Upgrades to SBS News website include streamlined navigation with enhanced streaming capabilities to support the growing trend towards video news. The new SBS News website is optimised for mobile, tablet and desktop.
In broadcast, the SBS World News TV bulletin has also been refreshed; with a new logo, graphics and set. Host, Janice Petersen will bring Australians the news from the updated set from 6:30pm tonight on SBS.
The new SBS News app was developed by Netco while creative agency DD8 led the development of the new SBS News brand.