SBS To Take ‘Slow TV’ To The Next Level With 17-Hour Broadcast Of Train Journey

SBS To Take ‘Slow TV’ To The Next Level With 17-Hour Broadcast Of Train Journey

SBS has given Aussies their first taste of ‘slow TV’, and it seems it has left them wanting more.

The broadcaster’s three-hour special of The Ghan: Australia’s Greatest Train Journey seemed to get the nation talking, trending nationally on social media.

Furthermore, the show recorded an average of 583,000 viewers in metro and regional markets, according to OzTAM, making it the highest-performing SBS program in the past 12 months, based on overnight ratings.

SBS is going one step further in the slow TV space this Sunday from 2.40am to 8.30pm, broadcasting the journey of The Ghan in full for 17 hours.

The extended-duration version captures the entire iconic 2,979 kilometre rail journey from Adelaide to Darwin, omitting the black screen night time segments of travel, and is not commercial-free.

Produced by Mint Pictures, The Ghan: Australia’s Greatest Train Journey explores a story important to Australia’s shared multicultural history.

The train line and subsequent development of central Australia can be attributed to local Indigenous communities as well as early immigrants, including Europeans, Chinese, and the Afghan cameleers ‘The Ghan’ is named after.

The 17-hour special of The Ghan: Australia’s Greatest Train Journey will be available after broadcast on SBS On Demand, and the three-hour version is available to catch-up on now.




Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]