SBS Snags Leading Judges Line-Up For Diversity Works Challenge

SBS Snags Leading Judges Line-Up For Diversity Works Challenge
SHARE
THIS



The Diversity Works Challenge is now open for entries and SBS has unveiled a stellar judging panel of industry leaders and diversity advocates.

Opening on Australia Day, the new initiative calls on brands and agencies to develop an advertising campaign that demonstrates the diversity of today’s Australia, with $1 million of free airtime on offer.

The judging panel includes the likes of executive director of the Australian Multicultural Foundation and acting chairman of SBS Dr Bulent Hass Dellal AO, founding member and former co-chair of the MEAA Equity Diversity Committee and  director of Pearly Productions Pearl Tan, founder of research company Pollinate, director of advocacy agency Social Soup and non-executive director for Planet Ark Howard Parry-Husbands, CEO of the Sydney Gay and Lesbian Mardi Gras Terese Casu, NITV channel manager Tanya Orman and SBS director of media sales Andrew Cook.

Cook said, “I’m thrilled to be joined by an esteemed panel of judges – all experts in their field and leaders in diversity and inclusion. We will be looking for a campaign idea that integrates Australia’s diversity into the fabric of the campaign and achieves the brands overall marketing objectives.

“SBS is calling on Australia’s most creative minds to take part in this initiative to demonstrate that thinking with diversity works.

“As an organisation, SBS exists to inspire all Australians to explore, appreciate and celebrate our diverse world, and encouraging more diversity in advertising is one way we can help contribute to a more inclusive society.”

The Diversity Works Challenge will offer $1 million of free airtime across SBS TV and digital assets to the brand or agency with the best campaign that demonstrates Australia’s diversity, with the television commercial to launch in primetime on SBS.

Agencies and brands can submit their creative concept online before 31 March. The winner will be announced in May 2017, giving the brand or agency three months to produce the advertisement before it premieres on SBS before the end of 2017.

Please login with linkedin to comment

Sport

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.