SBS Slammed For “Commercialisation” And Abandoning Its Multicultural Roots

SBS Slammed For “Commercialisation” And Abandoning Its Multicultural Roots
SHARE
THIS



A day after it announced a deal with American youth broadcaster VICE, SBS has been slammed from moving away from its multicultural and multilingual roots.

The Australian is today reporting that the public broadcaster is under fire for adopting a commercial strategy over its “multilingual and multicultural radio, television and digital media services” that reflect multicultural Australian society.

Meanwhile, a group called Save Our SBS also appears unhappy with the editorial direction. Over the weekend it posted a statement to its website that read: “Why is the ABC occasionally broadcasting programs that on the face of it appear more suited to SBS, and why is SBS much of the time shying away from its Charter obligations?

“Clearly the ABC is capitalising on SBS’s self-abandonment of their Charter in favour of wider appeal to advertisers. While advertising revenue may seem additional revenue to the dominant funding SBS receives from the public purse, it is not. It is instead of public funding, ultimately to the detriment of SBS.”

The Oz is reporting that former ABC chairman Maurice Newman has said the broadcaster has “run out reasons to exist” and should have its public funding cut as it has virtually become a commercial broadcaster. Newman said the SBS should be folded into the ABC or become a subscription channel.

Others too have questioned the VICE agreement, arguing it was odd that a multicultural broadcaster was taking content – primarily aimed at young men – from a US affiliate.

“I wouldn’t criticise them for taking programs from around the world, but why you would take your feed from the United States is not immediately apparent to me,” said former ABC chairman, Donald McDonald.

While another ABC boss, David Hill, said the agreement highlighted the difficulty in funding two public broadcasters and, he believed, both the ABC and SBS should be merged into the one organisation.

In February this year, the then boss of the ABC, Mark Scott, echoed the comments saying that SBS could no longer claim it was a multicultural broadcaster and should merge with the ABC. “In a way, the core tenets of SBS when it was established — which was to provide multicultural broadcasting — I suspect the SBS of today, which is more general interest broadcasting, means the difference between the two broadcasters is not as distinct as it was.”

Scott’s comments could be read as a veiled dig at SBS boss Michael Obeid who, interestingly, was said to be in-line for Scott’s own job before it was awarded to Michelle Guthrie in December.

Unlike the ABC, commercial advertising has run on the SBS for some time now. The broadcaster – who has had its budgets slashed by federal governments in recent times – has argued for more ad space, particularly during prime time. However, the request has constantly been vetoed down by the Senate who argue that it’s contrary to its public funding. While the other free-to-air players – Seven, Nine and Ten – are, understandably, none to happy that SBS is going after its piece of the advertising pie and have actively campaigned against any extra ads at the broadcaster.

Latest News

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine
Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever
  • Opinion

Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever

In this guest post, CEO of Delacon, Michael Center (pictured below), argues in favour of something we don’t hear too much a bout these days – the good old fashioned telephone… It’s 142 years since Alexander Graham Bell made his first call on 10 March 1876 to his assistant Thomas Watson, where he uttered the […]

Opinion

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]