SBS Scores World Cup Win As Optus Buckles Under Pressure

SBS Scores World Cup Win As Optus Buckles Under Pressure
SHARE
THIS



Optus has been dealt a serious blow in its broadcast of FIFA World Cup following streaming service failures over the weekend.

Yesterday, the telco was forced to apologise for its poor quality streams, buffering and playback issues, posting a tweet to Optus’ Twitter from CEO Allen Lew.

Now, having spoken to prime minister Malcolm Turnbull, Lew announced six games initially scheduled to be broadcast on the Optus Sports app would instead be broadcast on free-to-air (FTA) TV network  SBS.

Lew called the shake-up a “failsafe” option for the telco.

Speaking at a media briefing Monday night, Lew said, “By the time the games return to the app in two days time, we will have most of the issues worked out.”

“I think there’s no doubt this has adversely affected the Optus brand.

“We have always know that when you go into new technologies, there are benefits for customers and as a company, we are taking some risks. We have tried to manage the risks.

“Obviously we have not done a proper job over the weekend but we believe the brand is stronger than just one event over three days. We will recover and will prove to Australia we can be a credible multimedia company,” he added.

Turnbull made a comment of his own regarding the SBS game broadcast, hinting he had had a stern word with Lew following what some have called “#Floptus”.

According to a press release sent out by SBS last night, the FTA network will begin broadcasting the games as of today.

“In addition to the previously scheduled matches between Tunisia v England from 3.30am* tomorrow morning and Colombia v Japan from 9.30pm* tomorrow evening, SBS will broadcast every 2018 FIFA World Cup™ match live for the next 48 hours on television,” it said.

fifa

Optus experienced its first tech problems during Friday night’s match between Egypt and Uruguay.

Angry consumers paying $14.99 per month for the streaming Optus Sports service took to social media to decry the service.

As well as angry streamers, TV personality Karl Stefanovic also hopped on the bandwagon, slamming Optus on yesterday’s episode of the Today Show.

During the heated takedown, Stefanovic said, “It’s the biggest show in town – and instead of watching the World Cup we are watching ‘playback error’ on our phones.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]