SBS Reveals 2015 Lineup
SBS has announced its programming slate for 2015 at its up fronts event in Sydney.
The broadcaster shared plans to build on its success with multicultural audiences while continuing to highlight the events and issues that reflect all Australians.
Managing director Michael Ebeid said: “I am proud that 40 years on after our beginnings as a two station radio network, SBS today is delivering Australian audiences the most innovative, ground-breaking, award-winning programs, across all platforms. We are an irreplaceable part of today’s multicultural Australia, the network perfectly positioned to reflect our diversity and we are looking forward to a strong, dynamic 2015.”
In 2015, SBS will provide viewers with 26 new Australian commissioned programs, including The Principal , a dramatic story of intrigue set against the backdrop of a boys’ high school in turmoil in South West Sydney. Starring Alex Dimitriades and Aden Young, The Principal is being produced by renowned Australian producer Ian Collie.
In an Australian first, the inmates of a Darwin prison are shown in a new light, sharing their feelings, faults and experiences through music in Prison Songs.
Paul McDermott joins SBS to host a new comedy series, Room 101.
Poh Ling Yeow will front a new cooking show Poh and Co while chef Luke Nguyen hits the United Kingdom, Silvia Colloca heads to her homeland in Made in Italy with Silvia Colloca, and Destination Flavour traverses Scandinavia.
Shaun Micallef heads to India to immerse himself in the Hindu world of Gods, Gurus and the Ganges in Shaun Micallef’s Stairway to Heaven; the cast of Angry Mile have a unique front row seat into Australian life from behind the spits of meat in the cultural institution that is the great Aussie kebab shop; and internationally acclaimed SBS series Go Back to Where You Came From, the format rights of which have sold into 12 countries returns, as does the celebrated genealogy series Who Do You Think You Are? for its seventh Australian season, featuring big names such as Geoffrey Rush and David Wenham.
SBS said that in 2015 RocKwiz, Eurovision and the Sydney Gay and Lesbian Mardi Gras will be bigger, better and more colourful than ever.
The broadcaster will continue to evolve the game of football by bringing the A-League to Australian audiences, in addition to cycling event the Tour de France, in its 24th year on SBS.
“The World Cup final between Argentina and Germany registered 1.2 million viewers nationally, with 260,000 live video streams going on at the same time. It was 5am on a Monday morning. It just goes to show the power of football in this country,” said Ebeid.
“When you think of SBS in 2015, you’ll think premium. Our premium content may not be for everyone, but our food is real food, not reality food. Nobody can match our cycling coverage, showcasing France, Spain and Italy. We know we are the home of football for many Australians. Our news coverage is the most trusted of any commercial network in Australia.”
Next year NITV enters its third year as a free-to-air channel under the SBS banner. Returning to NITV next year; The Marngrook Footy Show, Kriol Kitchen, Express Yourself and music show, Fusion hosted by former Australian Idol, Casey Donovan.
SBS on demand is accessible across 22 different platforms, “more than any other Australian media company”.
“SBS programming in 2015 is premium, innovative, influential and it’s diverse – that’s our point of difference. We believe in being known in the market for curating quality content for those hard to reach audiences and with our unique research, SBS Media can provide agencies with insights into understanding multicultural Australia today,” said Andrew Cook, the director of advertising sales at SBS.
SBS has recently undertaken research with the help of research company Pollinate which is helping to guide SBS. The study revealed insights into the Australian identity with the key finding that Aussies are either very traditional or very progressive. Australians see their country as becoming even more multicultural making the broadcaster more important than ever before.
“When you think of SBS in 2015, you’ll think of influence,” said Ebeid.
See pictures from the event above.
Please login with linkedin to comment
Advertising Standards Bureau Cannes Lions Family Feud Innovation Oculus Rift Open Your City Sport the precinct YouTubeLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.