Backing it up from last year with her second consecutive win, Susannah George is our fabulous winner of the Digital category from this year’s Women in Media. When she’s not busy winning awards, she is the founder and director of The Urban List. We get to know her here.
If there’s one thing Susannah George can boast in the last year, it’s some pretty mind-boggling results.
The Urban List’s founder and director has helped cement the company’s position as Australia’s #1 digital media platform in the local lifestyle sector, successfully launched into four new markets, tripled the number of staff, increased her audience to 1.8 million readers a month and produced some of the most innovative and engaging content pieces for some of Australia’s biggest brands.
In September 2015, Susannah announced the launch of regional network Metropolist on the Gold Coast and Sunshine Coast.
The digital platform offers the same high-quality lifestyle content of The Urban List to the 47 per cent of Australians living outside of capital cities and an engaged audience for the brands who wish to connect with them. Metropolist and The Urban List now reach 1.8 million millennials each month.
The Urban List Group has also worked with hundreds of SME businesses to create effective and creative content marketing campaigns, that have driven traffic to thousands of small businesses, helped build their bottom line and contributed to the diversity and sophistication of Australia’s cultural scape.