Marketing and communications company Salmat has announced three new appointments to its marketing senior leadership team. Former Leo Burnett strategy director, TC Miles, former Optus director of Fixed Propositions, Ben Schick (pictured below) and Benjamin Hillman (pictured above) join CMO Sarah Pike to drive product and marketing innovation at Salmat.
The appointment of a new senior leadership team is a key strategy by Salmat CMO Sarah Pike to establish a clear story around how Salmat can help clients across the company’s solution portfolio and build awareness of the range of marketing solutions Salmat offers.
TC Miles has been appointed to the newly created role of head of brand and comms to spearhead a new approach to strategic communications including brand strategy, lead generation and public relations. He brings over 15 years’ experience in strategy and effectiveness-based communications from a range of leading agencies and brands, most recently at Leo Burnett, OMD Australia and BT.
Ben Schick has joined Salmat in the new role of head of product and strategy; bringing over 14 years’ experience in the telecoms, finance, and mobile, data, technology and digital sectors. In the role, Schick will assume responsibility for Salmat’s strategy and growth plan, transformation of its data and insights capability and product portfolio, ensuring Salmat services stay ahead of market evolution and trends.
Ben Hillman takes on the role of head of channel marketing and propositions; managing the implementation of strategies to strengthen and broaden the solutions portfolio. He will assume responsibility for the Salmat proposition, customer segmentation and targeting, customer marketing, as well as sales enablement and channel marketing.
On the new appointments, Pike said: “We are very excited about the expertise all three will bring to the new marketing leadership team. Their combined experience in helping businesses develop clear direction for their marketing and brand development will be critical in redefining and reinvigorating the Salmat brand.
“With such a broad remit of business offerings, the challenge of simplifying what we do and positioning ourselves as the industry leader in multi-channel marketing and customer engagement solutions will be exciting. Salmat is on a unique journey to reposition itself in the industry – not many companies can truly call themselves a marketing-lead organisation, but Salmat certainly can.”