Salesforce unveils one-stop social content marketing tool, Social Studio

Salesforce unveils one-stop social content marketing tool, Social Studio
SHARE
THIS



Global cloud computing company Salesforce ExactTarget Marketing Cloud has launched a new social media platform called Social Studio that will allow companies to synthesise and publish social media content in one place.

The new platform will combine the social media listening skillset of existing Salesforce platform Radian6 with the publishing expertise of Buddy Media, all on one platform to create a one-stop shop for content marketing, engagement, publishing and analytics.

Social media administration is maturing beyond the social media ‘ninja’ operating all social media and online engagement across an entire organisation said Derek Laney, director product marketing management at Salesforce ExactTarget Marketing Cloud.

Instead, Laney explained, each team and individual is taking on the responsibilities of social media management specific to that area of the company.

“In the past every part of the organisation is using something specialised for their needs, and it’s very difficult then to keep a content plan of what’s actually going out to market,” Laney told B&T.

“So the driving requirement for organisational planning tools is for a single content calendar for all these teams to work off, so when head of digital, or head of social, is thinking about what they are doing on their channels on a given week, they can look across at what all the different teams are doing.”

In order to address these changes, Social Studio is built to accommodate both enterprise scale and ease of use. The calendar format of Social Studio allows users to schedule outgoing posts and monitor social media engagement systematically.

One of the key new features of the platform is the search-based partner network function, which will allow companies to find and share relevant material from around the web.

Salesforce have piloted Social Studio to existing customers in Australia since December last year, and as of today is fully available and free for all current Radian6 and Buddy Media customers.

The launch comes at a key moment in social media management, with consumer engagement on the rise and most companies looking to expand their social media teams. A marketing study conducted by Salesforce earlier this year found that 86% respondents believed social efforts will or do provide return on investment.

Social Studio's launch partners include Getty Images, Shutterstock, Rallyverse, Trendpottr, Kontera, Pressly and ShopIgniter.

Please login with linkedin to comment

Latest News

Bauer’s Cosmo Named Official Mardi Gras Media Partner
  • Marketing
  • Media

Bauer’s Cosmo Named Official Mardi Gras Media Partner

Bauer Media has announced Cosmopolitan magazine as an official media partner of the 2018 Sydney Gay and Lesbian Mardi Gras. COSMO’s Mardi Gras sponsorship will deliver a month-long celebration of activities in the Parade’s 40th anniversary year. In addition to the event sponsorship, COSMO is producing its second Pride Issue for March, on sale 5th […]

A Guide To Understanding Your Digital Marketer
  • Opinion

A Guide To Understanding Your Digital Marketer

In this guest column, Logie-nominated journalist, Leisa Goddard (main photo), who is also the managing director of media, PR and digital agency, Adoni Media, offers her personal guide to making your way through digital marketing buzzwords and gobbledygook… Do you feel as though your digital marketer speaks to you in a language you don’t understand? In today’s highly-competitive world […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine
Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter
  • Marketing

Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter

Seasoned meat supplier Farm Foods Butchers has rebranded its selection of sausages, burgers, meatballs and ready-to-cook meat products to appeal to the modern Aussie family. The 100 per cent family-owned and operated business based in Breakwater, Victoria worked with Sydney-based branding and packaging design company Tiny Hunter. Together, they created a brand which connects with […]

Animal Logic Shows Off New Website In Collaboration With Protein One
  • Marketing
  • Media

Animal Logic Shows Off New Website In Collaboration With Protein One

Aussie visual FX and feature animation studio Animal Logic has unveiled its new web experience – a reimagined website – in collaboration with Sydney digital agency Protein One. Animal Logic felt it was important to engage a local digital agency to represent its brand online. The company’s online personality was one that required a team […]

Raunchy Marathon Ad Causes Utter Confusion
  • Campaigns

Raunchy Marathon Ad Causes Utter Confusion

B&T likes to award the "dumbest ad of the day" with a 15-inch devon knob. And this would be a processed meats shoe-in.

by B&T Magazine

B&T Magazine
Red Agency Wins Bio-Oil PR Account
  • Marketing

Red Agency Wins Bio-Oil PR Account

Red Agency staff set to challenge for the record for most people to squeeze into a lift after winning Bio-Oil business.