Salesforce CEO Calls For “Addictive” Facebook To Be Regulated Like Cigarette Industry

Salesforce CEO Calls For “Addictive” Facebook To Be Regulated Like Cigarette Industry

The chief executive of one of the world’s largest cloud computing companies has expressed concern over Facebook’s “addictive” qualities, saying they need to be reigned in “as much as possible”.

In an on-air interview with CNBC at the World Economic Forum in Switzerland last week, Salesforce CEO Marc Benioff said social media giants such as Facebook should be regulated “exactly the same way” as the cigarette industry.

“Here’s a product, cigarettes. They’re addictive. You know they’re not good for you. Maybe there is all kinds of different forces trying to get you to do certain things. There’s a lot of parallels,” he said.

“I think that for sure technology has addictive qualities that we have to address, and that product designers are working to make those products more addictive. We need to reign that back as much as possible.”

Beinhoff isn’t the only industry big shot to call out Facebook of late, with media mogul Rupert Murdoch voicing his disapproval of Facebook’s fresh changes to the way publishers appear in its News Feed.

 




Please login with linkedin to comment

Facebook Marc Benioff Salesforce

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]