Sage Australia Looks To The West For Digital Agency, Appoints Bonfire

The Perth city skyline at twilight, viewed across the Swan River, Western Australia.

The Australian division of accounting software giant, Sage, have chosen Perth digital marketing agency, Bonfire, to overhaul their Google marketing strategy.

Courtney Mills
Posted by Courtney Mills

Sage is the market leader for integrated accounting, payroll and payment systems across the globe. In Australia, New Zealand and the Pacific Islands region, Sage boasts over 20,000 business customers and more than 100 key business partners.

Sage Australia was impressed with Bonfire’s thorough proposal and research process and the results they’re achieving for other high profile service companies.

Anthony Pignatiello, campaign manager Sage Australia said “Bonfire has provided exceptional customer service from the start. Despite being located on the other side of the country, their flexibility and responsiveness really stood out for us as an agency. Our account manager (Arno) always responds in a timely fashion whilst providing us with expert SEO advice that delivers results.”

Combining a brand refresh with strong digital marketing campaigns, Sage Australia’s aim is to leverage the digital expertise and knowledge of Bonfire to increase its customer and partner numbers aggressively over the next 12 months. Bonfire’s first task has been to overhaul and establish solid digital foundations for the brand.

“We are only at the start of our SEO journey with Bonfire, and we’re excited at the prospect of what this great partnership can achieve” said Pignatiello.

This latest appointment further bolsters Bonfire’s growing reputation across Australia for its work in highly competitive markets.