Saatchi & Saatchi Australia has been appointed to the Monteith’s business following a competitive pitch process held at the end of last year.
Drinkworks’ first assignment for Saatchi & Saatchi is to re-affirm Monteith’s Cider position as the premium cider brand in Australia.
Michael Rebelo, CEO said: “Needless to say, the entire agency is pumped by the opportunity to work on Monteith’s. This is a category we’ve got loads of experience in; we’ve just been waiting for the right brand to give us the opportunity.”
William Papesch, Marketing Manager, said: “I was impressed just how passionately Saatchi & Saatchi embraced the brand challenge. Their ideas had the consumer at the heart, and were creatively very bold. We think this is the first step in what will be a strong and fruitful relationship between Drinkworks and Saatchi & Saatchi.”