Saatchi & Saatchi Most Effective Agency Of The Year At Effie Awards. All Winners Here!

Saatchi & Saatchi Most Effective Agency Of The Year At Effie Awards. All Winners Here!

Saatchi & Saatchi Sydney has been named Effective Agency of the Year at the 2015 Australian Effie Awards, scooping two of the evening’s four gold awards and a further silver for Luxottica’s OPSM campaign, ‘The most important story you will ever read to your child’.

B&T Magazine
Posted by B&T Magazine

The remaining two gold awards were presented to Showpony Advertising for SA Health’s Aboriginal Immunisation campaign and to The Works for Beam Suntory’s Canadian Club campaign ‘Keeping Australians ‘Over Beer’ for 5 years’ – which also went on to claim the coveted Grand Effie.

Positioning Canadian Club as a refreshing alternative to beer, this winning campaign for Beam Suntory consistently increased the Ready To Drink market by poaching beer drinkers to try the Canadian Club with a campaign built around an insight into “Beer Boredom”.

The ceremony which took place at Doltone House, Jones Bay Wharf, in Sydney last night, delivered a further 10 silver and 18 bronze awards, bringing the total number of agencies awarded for outstanding measurable results to 22 and the number of clients to 24.

A new award this year, Effective Advertiser of the Year was presented to Meat & Livestock Australia for the organisation’s long track record producing highly effective marketing and advertising campaigns which consistently create desire and ultimately demand for its products.

Judges also praised the client’s long-term ‘partnership’ approach to agency relationships. Anthony Freedman, Chairman of The Australian Effie Awards, said: “The Effies are important to clients and agencies because they recognise the result of commercial creativity.

It is important that we celebrate the impact and therefore the value of our work, which has the power to transform client businesses as the winning cases tonight have demonstrated. Congratulations to all of winners and finalists.”

The full list of Gold Effie winners by category is as follows:

Healthcare

  • Saatchi & Saatchi Sydney – Luxottica – The most important story you will ever read to your child

Most Original Thinking

  • Saatchi & Saatchi Sydney – Luxottica – The most important story you will ever read to your child

Small Budget

  • Showpony Advertising – SA Health – Aboriginal Immunisation

Long Term Effects

  • The Works – Canadian Club (Beam Suntory) – Keeping Australian’s  ‘Over Beer’ for 5 years
The 2015 Australian Effie Awards Winners
Retail / Etail
  Agency Client Title of Campaign Placing
178 McCann Melbourne Nimble Nimble it and Move On Bronze
107 AJF Partnership Officeworks How Officeworks Grew Minds Bronze
 Beverages
  Agency Client Title of Campaign Placing
13 Leo Burnett Melbourne 7- Eleven Slurpee Xpandinator: Flipping value on its head Bronze
Other Consumer Goods
  Agency Client Title of Campaign Placing
115 Blue Hive Australia Ford Motor Company of Australia Tough Is Not Enough Bronze
141 Leo Burnett Melbourne Honda Australia Honda Odyssey: Be Our Best Critic Bronze
Healthcare Sponsor: Healthcare Communications Council
  Agency Client Title of Campaign Placing
24 Saatchi & Saatchi Sydney Luxottica The most important story you will ever read to your child Gold
Financial Services  Sponsor: The Digital Edge
Entry No. Agency Client Title of Campaign Placing
106 Clemenger BBDO Melbourne MLC Save Retirement Silver
Other Services  Sponsor: Trapdoor Productions
  Agency Client Title of Campaign Placing
25 Saatchi & Saatchi Sydney Luxottica The most important story you will ever read to your child Silver
69 The Brand Agency St John Ambulance Western Australia Break The Barrier – prioritising first aid Bronze
 Travel, Leisure and Media  Sponsor: B&T
  Agency Client Title of Campaign Placing
132 Publicis Mojo Tourism Northern Territory Pushing the NT off Aussies’ bucket lists and onto their to-do lists Bronze
 Government
  Agency Client Title of Campaign Placing
47 J. Walter Thompson Sydney NSW Government Winning the war against alcohol-fuelled violence Bronze
201 GPY&R Melbourne Public Transport Victoria The Freeloadin’ Fare Evader Bronze
Not For Profit or Cause Related Marketing Sponsor UnLtd
Agency Client Title of Campaign Placing
88 Clemenger BBDO Melbourne DrinkWise How To Drink Properly Silver
40 Tongue Cure Brain Cancer Foundation Don’t Let Them Fight It Alone Silver
150 Grey Melbourne MS Society Transforming an Ugly Disease into something Beautiful Bronze
Best State Campaign
  Agency Client Title of Campaign Placing
205 GPY&R Melbourne Public Tranposrt Victoria The Freeloadin’ Fare Evader Silver
29 The Brand Agency St John Ambulance Western Australia Break The Barrier – prioritising first aid Bronze
188 303Lowe Perth Perth Racing Ashbeclee Bronze
Return on Investment
  Agency Client Title of Campaign Placing
116 Blue Hive Australia Ford Motor Company of Australia Tough Is Not Enough Silver
109 AJF Partnership Officeworks How Officeworks Grew Minds Bronze
Short Term Effects
  Agency Client Title of Campaign Placing
44 Whybin\TBWA Sydney IAG Group’s NRMA Insurance Crashed Car Showroom Bronze
153 GPY&R Melbourne The Lost Dogs Home Human Walking Program Bronze
Most Original Thinking
  Agency Client Title of Campaign Placing
26 Saatchi & Saatchi Sydney Luxottica The most important story you will ever read to your child Gold
208 Grey Melbourne MS Society Transforming an Ugly Disease into something Beautiful Silver
89 Clemenger BBDO Melbourne DrinkWise How To Drink Properly Bronze
 New Product or Service   sponsor The Monkeys Cobbler
  Agency Client Title of Campaign Placing
113 Give Art Science FRUCOR Beverages Maximus Silver
 Small Budget
  Agency Client Title of Campaign Placing
100 Showpony Advertising SA Health Aboriginal Immunisation Gold
155 GPY&R Melbourne The Lost Dogs Home Human Walking Program Bronze
Digitally Led Ideas
  Agency Client Title of Campaign Placing
148 Whybin\TBWA Sydney Chobani  Inspiring your inner foodie Bronze
PR Led Campaigns
  Agency Client Title of Campaign Placing
17 Leo Burnett Melbourne SPC Ardmona #SPCSunday: How listening saved a hundred year old company Silver
Long Term Effects
Agency Client Title of Campaign Placing
202 The Works Canadian Club (Beam Suntory) Keeping Australians ‘Over Beer’ for 5 years Gold
206 MercerBell Allianz ‘Ahhh Ahhh-llianz’: Connecting Allianz to the moments Australians need insurance Silver
The Effective Advertiser of the Year
Client Agency Title of Campaign Placing
Meat & Livestock Australia BMF, The Monkeys, UM, One Green Bean Delivering effectiveness trhough strong and enduring relationships Winner
The Effective Agency of the Year
  Agency Client Title of Campaign Placing
Saatchi & Saatchi Sydney Winner
The Grand Effie
  Agency Client Title of Campaign Placing
202 The Works Canadian Club (Beam Suntory) Keeping Australians ‘Over Beer’ for 5 years Grand Effie