Saatchi & Saatchi Launches First Work For Toyota Corolla Since Appointment

Saatchi & Saatchi Launches First Work For Toyota Corolla Since Appointment
SHARE
THIS



This week sees Saatchi & Saatchi launch its first campaign for Toyota Corolla since being appointed to the business earlier this year.

Most Australians have owned or experienced a Toyota Corolla at some point in their life, which is why for decades it’s been known as Australia’s most popular small car. The Corolla is part of the fabric of this nation and whether you grow up, or grow old in a Corolla it’s always there for you, no matter what. It serves and delivers and it never complains about it.

The campaign tells the story of the relationship between a Corolla and its owner from the perspective of the car. For the Corolla, life’s like one big buddy movie. It doesn’t realize that the relationship is a little one way.

The integrated campaign will rollout across broadcast screens including exclusive online content, and will be further supported through digital and social channels as well as outdoor, press, cinema, CRM and sponsorship integration.

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?