This week sees Saatchi & Saatchi launch its first campaign for Toyota Corolla since being appointed to the business earlier this year.
Most Australians have owned or experienced a Toyota Corolla at some point in their life, which is why for decades it’s been known as Australia’s most popular small car. The Corolla is part of the fabric of this nation and whether you grow up, or grow old in a Corolla it’s always there for you, no matter what. It serves and delivers and it never complains about it.
The campaign tells the story of the relationship between a Corolla and its owner from the perspective of the car. For the Corolla, life’s like one big buddy movie. It doesn’t realize that the relationship is a little one way.
The integrated campaign will rollout across broadcast screens including exclusive online content, and will be further supported through digital and social channels as well as outdoor, press, cinema, CRM and sponsorship integration.