Saatchi & Saatchi will this week launch the All-New Toyota Fortuner.
The launch of Fortuner is one of the most exciting and important new car launches in recent times for Toyota.
It presents an exciting opportunity for consumers; a car that looks great and is hard at the core, in a segment where there are plenty of imitators.
The integrated campaign will span multiple touch points including television, outdoor, digital, print, sponsorship, cinema.
It’s not the first lot of Toyota business Saatchi & Saatchi has had handed to it. A few months ago the ad agency launched its first work for the Corolla model since it was appointed to the account.
Since many Aussies have had a Corolla at some point in their lives, the campaign took on the nostalgic factor.