Saatchi & Saatchi Consolidates Toyota Business With New Fortuner Launch

Saatchi & Saatchi Consolidates Toyota Business With New Fortuner Launch

Saatchi & Saatchi will this week launch the All-New Toyota Fortuner.

B&T Magazine
Posted by B&T Magazine

The launch of Fortuner is one of the most exciting and important new car launches in recent times for Toyota.

It presents an exciting opportunity for consumers; a car that looks great and is hard at the core, in a segment where there are plenty of imitators.

https://www.youtube.com/watch?v=KoBPNvkaCIg

The integrated campaign will span multiple touch points including television, outdoor, digital, print, sponsorship, cinema.

It’s not the first lot of Toyota business Saatchi & Saatchi has had handed to it. A few months ago the ad agency launched its first work for the Corolla model since it was appointed to the account.

Since many Aussies have had a Corolla at some point in their lives, the campaign took on the nostalgic factor.