OMD continues to strengthen their managerial and strategic offering with the announcement that they have appointed Russ Mitchinson as general manager of OMD WA, and to lead their communications strategy development.
Mitchinson joins with a wealth of award winning international strategic planning experience across creative and media agencies, both in the UK and Australia. Mitchinson has judged the effectiveness category at the Cannes Lions Festival of Creativity, and has led sessions on Innovation with Google, Creativity from Cannes, and the Battle of Big Thinking. He has chaired the Account Planning Group (APG), and sat on the board of the Communications Council, Australia.
Mitchinson has been responsible for driving the strategic process at OMD across Village Roadshow and McDonald’s, at a national level. He has drawn on OMD’s extensive nationwide resources, in order to provide these clients with measurable and actionable media strategies, integrating creative outputs and consumer insights; this has maximized OMD’s media-lead thinking nationally. Mitchinson has also provided leadership in team management and new business acquisition for OMD, in order to grow the agency group.
Angela Nutton, managing director of OMD WA commented “We are absolutely delighted to welcome a strategist of Russ’ calibre to the OMD WA team. His experience will inject a fresh approach to our thinking, and help drive forward our strategic output for both OMD and our valued Clients”.
Mitchinson added “We live in a world with multiple ways to connect consumers to ideas, which can come from anywhere. I bring a deeper lever of media and creative knowledge, and always put people first. I’ve consistently respected the quality of thinking from the OMD family, and look forward to continuing to drive our strategic product and grow our business nationally.”
Mitchinson will be based in the OMD WA office, and his appointment is effective from November.