Russ Mitchinson Appointed GM Of OMD WA

Russ Mitchinson Appointed GM Of OMD WA
SHARE
THIS



OMD continues to strengthen their managerial and strategic offering with the announcement that they have appointed Russ Mitchinson as general manager of OMD WA, and to lead their communications strategy development.

Mitchinson joins with a wealth of award winning international strategic planning experience across creative and media agencies, both in the UK and Australia. Mitchinson has judged the effectiveness category at the Cannes Lions Festival of Creativity, and has led sessions on Innovation with Google, Creativity from Cannes, and the Battle of Big Thinking. He has chaired the Account Planning Group (APG), and sat on the board of the Communications Council, Australia.

Mitchinson has been responsible for driving the strategic process at OMD across Village Roadshow and McDonald’s, at a national level. He has drawn on OMD’s extensive nationwide resources, in order to provide these clients with measurable and actionable media strategies, integrating creative outputs and consumer insights; this has maximized OMD’s media-lead thinking nationally. Mitchinson has also provided leadership in team management and new business acquisition for OMD, in order to grow the agency group.

Angela Nutton, managing director of OMD WA commented  “We are absolutely delighted to welcome a strategist of Russ’ calibre to the OMD WA team. His experience will inject a fresh approach to our thinking, and help drive forward our strategic output for both OMD and our valued Clients”.

Mitchinson added “We live in a world with multiple ways to connect consumers to ideas, which can come from anywhere. I bring a deeper lever of media and creative knowledge, and always put people first. I’ve consistently respected the quality of thinking from the OMD family, and look forward to continuing to drive our strategic product and grow our business nationally.”

Mitchinson will be based in the OMD WA office, and his appointment is effective from November.

Please login with linkedin to comment

OMD Russ Mitchinson

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]