Self managed super fund (SMSF) software organisation Supercorp has launched a TV campaign featuring the highly respected former Wallaby Captain Nick Farr-Jones.
The campaign was created by Sydney agency First Impressions.
“It targets both accountants and trustees, with a view to showing how you can now manage your SMSF through innovative mobile technology,” said Paul Blanket First Impressions principal.
In an integrated creative and media strategy, the campaign will air during the up-coming rugby Challenge and World Cups.
“Nick’s profile amongst our key target markets is second to none, and his successful post-rugby career in the finance world strengthens the association,” Blanket said.
The ad features a combination of live action and animation to dramatise the ‘anywhere, any time’ ability of the new product ViewSuper, to stay on top of your SMSF investments.
“We are very excited with our association with Nick” said Kurt Groeneveld CEO of Supercorp. “This is our first major venture into TV, having established a strong brand in the marketplace via more direct channels.”