Rubicon Project Awarded Number One for Inventory Quality

Rubicon Project Awarded Number One for Inventory Quality
SHARE
THIS



Rubicon Project, an online advertising technology firm, has received the highest recognition for inventory quality internationally in Pixalate’s latest Global Seller Trust Index. The number one ranking follows previous top tier quality awards for both desktop and mobile application inventory.

The Global Seller Trust Index is a monthly publication based upon Pixalate’s proprietary technology that analyzes more than 100 billion monthly impressions. Global quality ratings are based upon a weighted analysis and scoring of overall effectiveness assessing reach, fraud, masking, viewability and network in compliance with recognized industry standards.

Rubicon Project was the only company to rank in the top tier independent quality rankings across each of the advertising inventory categories it measures: U.S. desktop index, international desktop index and mobile index.

Rubicon Project’s mobile application inventory and U.S. desktop inventory each received the index’s highest possible rating of an “A” in the final overall scores that were given.

“Being consistently the only company independently ranked in the top tier quality rankings across International, Mobile, in-app, and desktop inventory is a true testament to our unwavering and longstanding commitment to providing the absolute highest quality and best lit marketplace possible for buyers to safely target the audiences they seek through every major form of digital inventory, type of ad unit and channel,” said Gregory R. Raifman, president, Rubicon Project.

“The Pixalate Global Seller Trust Index helps advertisers and investors partner with the most trusted sellers and exchanges, globally and at scale. We congratulate Rubicon Project on achieving top tier rankings across the US, Global and Mobile indices,” commented Jalal Nasir, CEO, Pixalate.

“For years Rubicon Project has been on the front lines fighting to eliminate bad inventory, implementing an aggressive and comprehensive plan for blocking illegitimate traffic and helping to rally the entire industry to adopt the highest quality standards for the market,” said Brad Holcenberg, head of platform quality, Rubicon Project.

“With independent rankings like today’s from Pixalate, buyers and sellers can be certain that when they come to Rubicon Project to buy and sell advertising, they are working with a proven partner with a track record of delivering against its commitments to providing the cleanest and highest quality inventory available.”

Please login with linkedin to comment

Latest News

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation
  • Marketing

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation

SAP Australia today launched its 2017 Australian Digital Experience Report, revealing that Australian businesses have significantly improved the digital experience they provide, closing the gap to what consumers expect. However, while performance has improved, consumers are still more likely to be unsatisfied with digital experiences than delighted by them.  The report, based on results from […]

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership
  • Campaigns

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership

Following a nation-wide qualitative and quantitative research study, independent creative agency The Sanford Partnership has produced a TVC for its client Nuttelex. The TVC has a nostalgic theme with a modern twist and highlights the brand’s healthy credentials. Nuttelex Food Products Pty Ltd started in a small factory in St Kilda in 1932. Now, the family […]

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign
  • Advertising
  • Campaigns

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign

Yarra Trams has appointed Icon Agency to deliver a new passenger safety campaign, following a competitive three-way pitch. The campaign aims to reduce the incidence of slips, trips and falls on trams via Melbourne’s latest safety ambassador, ‘Tram Coach’. Commencing today, Tram Coach will be travelling the Yarra Trams network throughout the week. His mission […]

The Red Republic Appoints New General Manager
  • Marketing

The Red Republic Appoints New General Manager

The Red Republic has strengthened its management team with the appointment of Mai Aristoteli (pictured above) as general manager. Aristoteli joins The Red Republic from Talk PR in London, where she has worked for nine years as a board director. The appointment of Aristoteli follows The Red Republic managing director Lynn Mooney’s relocation to head-up […]

PR Deadlines Inks Deal With GlobalCom PR Network
  • Marketing

PR Deadlines Inks Deal With GlobalCom PR Network

Sydney-based agency PR Deadlines has extended its global reach after inking a partnership agreement with the GlobalCom PR Network. The agreement gives PR Deadlines’ clients access to some 70 independent agencies covering all European Union states, as well as 60 more in countries worldwide. In turn, clients of affiliated agencies will have access to PR […]

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador
  • Marketing

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador

InstaReM, which offers international money transfers to individuals and businesses, has signed on Australian wicketkeeper Matthew Wade as the sports face of the brand. InstaReM lists Australia as its founding market, having begun life here in 2014. Since the company’s modest start in Australia, InstaReM has since successfully spread its wings to other corridors by […]

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.