The Royals Wins QVB And The Strand Accounts

The Royals Wins QVB And The Strand Accounts
SHARE
THIS



Retail property company Ipoh has appointed The Royals as its agency of record on iconic Sydney retail destinations Queen Victoria Building and The Strand Arcade after a competitive pitch.

Targeting inner-city Sydneysiders, The Royals’ first campaigns for both QVB and The Strand Arcade will launch in January and promote the centres as world-class shopping destinations offering a unique and luxury experience in the heart of the Sydney CBD.

Taryn McGurk, group marketing manager at Ipoh, said: “We’re delighted to announce the appointment of The Royals to the QVB and Strand Arcade creative accounts after a rigorous tender process. We look forward to working closely with the them to push the boundaries of ideas and encourage our shoppers to discover the distinctive retail experience we have to offer, combined with the heritage and unique architectural values of the buildings themselves.”

The Royals managing partner Dan Beaumont added: “We are in the business of collecting great brands and clients to work with creatively, so we’re really happy to be chosen by the team at Ipoh to work on The QVB and The Strand Arcade. At a time when we can shop anywhere, anytime, the appeal of an immersive retail experience cannot be underestimated. We’ve got some great ideas for both centres so can’t wait to get started.”

The appointment follows a number of other key client wins for the agency over the past six months, including City of Melbourne, Melbourne Racing Club, Sara Lee, Spotless, Snack Brands Australia, Lion and Film Victoria.

Please login with linkedin to comment

prc

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]