Royal Automobile Club of WA Launches Mobile First Members Portal

Royal Automobile Club of WA Launches Mobile First Members Portal
SHARE
THIS



Experience management software company Sitecore has announced the Royal Automobile Club in Western Australia (RAC WA) has gone live with the myRAC portal which provides members with a unique, personalised experience for content and information relating to their own individual membership.

Built on a mobile first user strategy by Sitecore partner, Deloitte Digital, myRAC enables members to manage their RAC membership and brings together a range of self-service options and member benefits in one place for consumer convenience. Users can login anywhere, anytime from their mobile, tablet or PC devices. myRAC is also encrypted with SSL so members can be sure their online transactions and private information are completely secure.

Within myRAC, the organisation’s 820,000 members can now directly manage their RAC roadside, insurance and finance products and view their payment, renewal details and active insurance claims. myRAC also allows RAC Members to view and update personal details, access member benefits, shop online, track how much they have saved in the year and view the latest member benefits, including fuel and travel discount details.

myRAC uses the robust Sitecore Experience Platform which gives digital marketers the flexibility to work with content using traditional and search-based methods. This enables the organisation to deliver a new level of relevant and personalised digital experiences to members. The platform’s search-based capabilities also allow RAC to precisely manage search facets, result boosting, and content tagging for delivering relevant and immediate results.

Additionally, Sitecore scales to virtually unlimited content volumes, enabling the RAC WA digital marketing team to ultimately access millions of pieces of content and fully leverage massive repositories of news or product information.

The Sitecore deployment at RAC WA follows a three-month evaluation process during which time several solutions were evaluated with Sitecore presenting the best feature functionality.

“The key priority for RAC WA is to help provide safer, sustainable and more convenient travel options for our members and the wider Western Australian community. With Sitecore, we’re now providing members with the opportunity to enjoy a personalised experience through a member portal which is simple to use with everything sitting behind one system interface,” said Richard Quance, senior manager digital and creative services, RAC WA.

“Sitecore also supports our capacity to take the organisation to the next level in service excellence with personal content pushed out based on individual member preferences.”

As the independent voice for road users in WA, RAC WA is concerned with all aspects of road and community safety. The organisation also offers motoring services and advice, insurance, travel services, finance, driver training and exclusive member benefits, including retail and travel discounts.

Latest News

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]