Roy Morgan Readership Figures: Jetstar Takes Off, Wine Companion Pops & Frankie Goes Gangbusters

Roy Morgan Readership Figures: Jetstar Takes Off, Wine Companion Pops & Frankie Goes Gangbusters
SHARE
THIS



Roy Morgan Research has released the latest Australian Magazine Readership results for the year to June 2014.

Roy Morgan’s media industry experts look at who’s winning, who’s growing, and the impact of digital delivery on total cross-platform audience numbers.

A tight race at the top

The battle between the top three paid-for magazines has intensified with now fewer than 100,000 readers separating first and third. In June 2014, Better Homes and Gardens (1,819,000 readers) just pipped the Australian Women’s Weekly (1,800,000) to become the country’s most-read glossy. Readership of both magazines grew year-on-year, with Australian Women’s Weekly up 1.4% and Better Homes and Gardens up 3.2%.

These strong results bumped June 2013 victor Woman’s Day down to third overall with 1,729,000 readers, but it remains the clear number one weekly magazine.

Supermarket mags get super marks

Two free in-store supermarket publications remain the most-read magazines in Australia. Coles Magazine leads with almost three million readers (2,917,000) per average issue. Woolworths’ Fresh magazine was the fourth fasting growing magazine in Australia, up 30% to an average of 2,182,000 readers per issue.

Fashionista fiesta

The Australian edition of Elle is off to a strong start since its launch in September last year. With an average so far of 151,000 readers to June 2014, the magazine is already nipping at the heels of established women’s fashion glossies InStyle (167,000) and Harper’s Bazaar (190,000).

But the stand-out performer in the category is Frankie, up 21.4% in the year to 363,000 readers -overtaking Vogue Australia (316,000).

The launch of Elle and growth for Frankie more than compensated for the loss of Madison a year ago and helped keep the Women’s Fashion category readership steady overall (down just 0.7%).

Homeward bound

Home and Garden magazines together grew by 2.1% from June 2013 to 2014, with two-thirds of all titles in the category posting gains.

As well as Better Homes and Gardens, other mags to gain readers include Inside Out (up 30.6%), Home Design (up 18.3%), Real Living (up 14.6%)—each among the Top 20 fastest-growing magazines overall.

Country Style and Handyman also made solid gains, up 7.8% and 6.9% respectively, while readership of Belle and Gardening Australia remained steady.

Flights of fancy

The airline magazine category is up 3.6% from June last year, driven by a robust 3.8% rise in readership for category leader QantasThe Australian Way (to 489,000 readers) and a stellar 17.9% rise for Jetstar (to 230,000 readers).   

Grape expectations

June 2014 marks the first published results for Wine Companion, which has recorded 60,000 readers per average issue in the year. The bimonthly magazine joins Gourmet Traveller Wine (up 5.1% to 123,000) and Selector (down 1% to 95,000) in the category, demonstrating the ongoing demand for quality print journalism on wine.

Cross-Platform Audiences

With ever more people going online, via website or app, to access magazine content, Roy Morgan has long provided total cross-platform audience numbers for those publications with an online presence. In the year to June 2014, the majority of these magazines scored an increase in the number of people visiting the website or using the app.

The publication with the fastest growing cross-platform audience is The Monthly. Buoyed by a spike in print readership for the magazine’s special 100th issue in May, the average issue print readership for the year to June 2014 was the same as the year before—however 54,000 more people now access the magazine’s digital content than they did a year ago, giving the magazine a total cross-platform audience of 261,000 people, an increase of 26.1%.

Two magazines impressively notched up an increase in audience across both their print and digital platforms: Harper’s Bazaar (up 14.7% overall to 250,000) and Reader’s Digest (up 9.0% to 882,000).

Print is average issue readership; digital is website visitation and app usage in an average 4 weeks for monthly magazines and  average 7 days for weekly magazines (denoted by *).

The digital audience for Marie Claire ballooned by a massive 72%, boosting its total reach by almost 50,000 more people in an average month (a 9.7% gain on June 2013 results).

Other strong gains in cross-platform reach were for Gourmet Traveller (up 7.0% to 397,000) and Famous (up 6.7% to 336,000).

Vogue continues to lead the way in evolving its content across platforms as the only magazine brand where digital audience (421,000) exceeds the print readership (316,000). Compared with June 2013, an extra 33,000 people on average each month are accessing Vogue’s digital content.

Click here to see all the results for Magazine Print Readership or Total Magazine Cross-Platform Audiences for the 12 months to June 2014.

Tim Martin, general manager of media, Roy Morgan Research, said: “The positive readership performances across a diverse range of magazine categories in the latest Roy Morgan results demonstrate the ongoing appeal that both broad and niche magazines continue to hold for the Australian consumer.

“It makes sense that magazines remain a core component of advertisers’ marketing communications strategy given the strength of the relationships which print magazines have with their readers.

“Roy Morgan Research’s Single Source data is the preferred multi-media audience measurement currency used by the majority of Australian media strategy, planning and buying agencies and telecommunications, financial services and automotive brands.”

Check out what was happening on the newspaper space here.

Latest News

APN Outdoor Confirms Retention Of Three Key Contracts
  • Media

APN Outdoor Confirms Retention Of Three Key Contracts

APN Outdoor has used its annual general meeting to announce three key contract renewals: Transport for Brisbane, Transdev Melbourne and Adelaide & Parafield Airports, for multiple years. Company CEO and managing director, James Warburton, said: “These contracts represent an important part of our advertising offering. The far-reaching impact they provide delivers a compelling proposition and cements our commitment […]

Women In Media Profile: Olivia Warren
  • Media

Women In Media Profile: Olivia Warren

It's the latest in our Women In Media profiles, and this one is so good you'll possibly get a nervous twitch somewhere.

by B&T Magazine

B&T Magazine
LIDA Delivers Series Of Animated Info Bites For Busy Marketers
  • Marketing
  • Media

LIDA Delivers Series Of Animated Info Bites For Busy Marketers

M&C Saatchi Group’s customer engagement specialist agency, LIDA, has crafted an initial eight-episode series of bite-sized animated videos designed to help busy marketers stay ahead of the game. ‘60 Second Gets’ draws on LIDA’s wealth of experience to unpack the latest industry tools, tech and thinking. Launching today, the first video, ‘Success in 6 Seconds’, […]

Naked And Gidget Foundation Want Australians To Start Talking
  • Campaigns

Naked And Gidget Foundation Want Australians To Start Talking

Today Naked launches its ‘Start Talking’ campaign for Gidget Foundation Australia; a not-for-profit that provides support for families who are affected by perinatal depression and anxiety (PNDA). The centrepiece of the campaign is a powerful TVC that brings to life this common, but often hidden illness, and shows how Gidget Foundation’s ‘Start Talking’ telehealth program […]

MKTG Integrates Telstra Tracker Data With LED Signage At AFL Stadiums
  • Marketing
  • Technology

MKTG Integrates Telstra Tracker Data With LED Signage At AFL Stadiums

For the first time ever, AFL spectators will be able to view real-time Telstra Tracker player data via in-stadium LED signage, thanks to the combined efforts of Telstra, Champion Data and MKTG. By integrating the Telstra Tracker data into the LED signage at the MCG and Etihad Stadium, fans will receive contextually relevant information from […]

Westfield Shows Off New Visual Identity In Line With Fresh Digital Offering
  • Marketing

Westfield Shows Off New Visual Identity In Line With Fresh Digital Offering

Scentre Group has unveiled a new brand look and feel coinciding with the re-launch of the Westfield.com.au and Westfield.co.nz sites. This digital-first visual identity sees a shift towards creating a more contemporary, invigorated and colourful brand, reflective of Westfield’s in-centre experience. The iconic Westfield logo will continue to lead brand communications, supported with a new […]

The Age Of The Ephemeral: Why Experiential Marketing Is Compulsory This Year
  • Marketing
  • Opinion

The Age Of The Ephemeral: Why Experiential Marketing Is Compulsory This Year

In this guest post, Keep Left’s head of consumer engagement, Johanna Murray (pictured below), explains the merits of experiential marketing, as well as sharing some tips on how to do it – and do it well. Humans love to label things – especially intangible things, like time. We like eras and ages and eons because they […]

Opinion

by B&T Magazine

B&T Magazine
The Top Social Media Marketing Trends For 2018
  • Advertising
  • Marketing
  • Technology

The Top Social Media Marketing Trends For 2018

This trends report is a must-read for all marketers, although it contains no news on the return of the bubble perm.

by B&T Magazine

B&T Magazine
How To Give And Take Feedback At Work
  • Opinion

How To Give And Take Feedback At Work

Georgia Murch (pictured below) is an expert in creating feedback cultures and author of Feedback Flow; The Ultimate Illustrated Guide to Embed Change in 90 Days. In this guest post, Murch offers her tips on giving (and receiving) feedback from colleagues without botching it up… We all know that feedback matters.  Most of us want the good, the bad and the […]

Opinion

by B&T Magazine

B&T Magazine
Dentsu X Expands Operations To Sydney
  • Advertising
  • Media

Dentsu X Expands Operations To Sydney

Have you completely forgotten what Sydney looks like? Well, thankfully this story comes with a handy pictorial reminder.

SBS Radio Introduces Three 24-Hour Digital Radio Stations On Digital TV
  • Media

SBS Radio Introduces Three 24-Hour Digital Radio Stations On Digital TV

SBS Radio has announced two new digital radio stations – SBS PopAsia, SBS PopDesi and a refresh of SBS Radio 3 – is now available on digital TV. SBS Radio 3 will broadcast world news and current affairs from the BBC World Service (previously airing on SBS Radio 4 on digital radio) and special events […]

Champion Launches Music Platform Championing Emerging Aussie Artists Via Emotive
  • Campaigns
  • Marketing

Champion Launches Music Platform Championing Emerging Aussie Artists Via Emotive

For its first Australian campaign, Champion has partnered with creative and content agency Emotive to launch a music program titled ‘Revealed’. The program champions emerging Australian artists by intimately telling their story through video, and providing funding and creative support to create world class music videos for new release music. The first Revealed artist is […]

Delacon Launches Call Analytics In India
  • Marketing

Delacon Launches Call Analytics In India

Australian-owned call analytics provider Delacon has continued its international expansion, opening an innovation centre in India to service local and global partners, and develop the next generation of call tracking and analytics solutions. The office in Chennai is the eighth for the Sydney-headquartered business, which enables brands and agencies to optimise marketing campaigns by accurately […]

Protein To Handle Retail Roll-Out Of Recycling Initiative Return-It
  • Marketing

Protein To Handle Retail Roll-Out Of Recycling Initiative Return-It

Sydney brand and digital agency Protein has been appointed to handle the retail and digital roll-out of recycling company Return-It, which has just been announced as the container collection network for the ACT. Return-It awarded the work to the 17-year strong agency, following Protein’s tender support and brand development of the retail concept. The public-facing […]

Why We Need To Talk More About Failure
  • Opinion

Why We Need To Talk More About Failure

This is an excellent article about celebrating failure. Although, admittedly, we failed to get to the very end of it.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Kimmie Neidhardt
  • Media

Women In Media Profile: Kimmie Neidhardt

Kimmie Neidhardt doesn't just have a very cool name, as you'll read here. There's a good head on those shoulders, too.

by B&T Magazine

B&T Magazine
SCA Promotes Nathan Soulsby To Head Of TV Sales For Sydney
  • Advertising
  • Media

SCA Promotes Nathan Soulsby To Head Of TV Sales For Sydney

Southern Cross Austereo (SCA) has announced the promotion of Nathan Soulsby to head of TV sales for Sydney. The announcement comes after Kristen Budd’s move to general manager of SCA’s Central Coast office. Caretaking the role during Budd’s maternity leave, Soulsby has been a key contributor to the consistent share and revenue growth that has […]

Columbus, A Merkle Company Announces Client Wins & Senior Appointments
  • Marketing

Columbus, A Merkle Company Announces Client Wins & Senior Appointments

Following the launch of Merkle in the Australian market in March, Columbus, a Merkle Company has secured nine new clients in three months, including Macquarie University, Event Hospitality & Entertainment Limited and Hipages. Columbus has also appointed two group business directors in the Victorian market, with Leonie Dawkins (pictured above, left) and Guy McGechan (pictured […]

Black woman in handcuffs
  • Media

Adland Industry Leaders To Be Locked Up In Prison To Help Aussie Youth

Over sixty senior leaders from the media, marketing, tech and creative industry will spend the night in jail as part of UnLtd’s Adland Bail Out, to raise funds for Whitelion. The ‘inmates’ will be handing over their mobile phones and putting on their prison overalls to brave a night in the chilling cells of Yasmar […]

JCDecaux Partners With Seedooh To Verify OOH Campaigns
  • Advertising
  • Media

JCDecaux Partners With Seedooh To Verify OOH Campaigns

Global out-of-home (OOH) advertising giant JCDecaux has announced a partnership with independent tech platform Seedooh to offer advertisers greater transparency for campaigns. Under the agreement, Seedooh’s reporting and verification platform will be integrated into JCDecaux’s system to create an independent campaign delivery reporting function that works seamlessly within the end-to-end campaign delivery processes. It will […]

Innovation: The Foundation Of Marketing & Sales Collaboration
  • Marketing
  • Opinion

Innovation: The Foundation Of Marketing & Sales Collaboration

In this opinion piece, Seismic’s managing director for Australia and New Zealand, Andy Pattinson (pictured below), explains how marketers can work smarter and why collaboration is vital in delivering return on investment. Demand for marketing roles is growing, as marketers continue to learn more about what customers want. The marketing agenda is increasingly being tied in […]

Opinion

by B&T Magazine

B&T Magazine
Roll’d Enlists Impress!ve Digital Ahead Of Franchise & Catering Push
  • Marketing

Roll’d Enlists Impress!ve Digital Ahead Of Franchise & Catering Push

Aussie food franchise Roll’d has announced it has signed on Melbourne digital marketing agency Impress!ve Digital to support its digital marketing. The partnership has already begun, with Impress!ve Digital aiming to significantly boost the company’s revenue through digital marketing strategies that are directly linked to return on investment and franchise acquisition. Impress!ve Digital has been […]

Yippee! More Photos from the 30 Under 30 Awards!
  • Advertising
  • Marketing
  • Media
  • Technology

Yippee! More Photos from the 30 Under 30 Awards!

If you think B&T simply runs these photo gallery stories so you can gawk at young, attractive people, you'd be right.

by B&T Magazine

B&T Magazine