Roy Morgan Hires Former Ipsos Chief As Deputy CEO

Roy Morgan Hires Former Ipsos Chief As Deputy CEO
SHARE
THIS



Roy Morgan Research has appointed Hugh Amoyal as deputy CEO.

Amoyal is the former CEO of Ipsos Australia and president of the Association of Market and Social Research Organisations. He will spearhead Roy Morgan’s strategic plan to deliver ever-increasing cost-effectiveness, flexibility and utility to market research clients.

Hugh Amoyal

Hugh Amoyal

Amoyal was most recently the CEO of Ipsos Australia for five years and the President of the AMSRO in 2013. His previous work as a senior marketer with clients such as Rothmans, Heinz, AstraZeneca and Meat and Livestock Australia gives Hugh a thorough knowledge of the needs of brands and businesses in a competitive global marketplace.

Amoyal lives in Sydney and will travel weekly between Roy Morgan’s new Kent Street office and the Melbourne headquarters.

As part of the transformation, head of client services Howard Seccombe has taken on a newly created role as chief digital officer. Seccombe will drive the company’s ambition to own the crossroads where big data meets real-world research.

Over the last year, Roy Morgan has already begun this evolution by partnering with large digital media owners in Australia and overseas to provide Helix Personas segmentation for advertisers.

Michele Levine, CEO, Roy Morgan Research, said: “The last few years have been a challenging, yet enlivening, time for market researchers and brands seeking accurate, cost-effective and usable insights. Roy Morgan has taken this period to explore and refine innovative new ways we can use our unparalleled expertise in amassing comprehensive consumer research to deliver answers that are both profound and practical to clients.

“As we embark on this next phase, Hugh brings the right mix of senior industry experience, relationship skills and commercial acumen to ensure we achieve our bold goals in 2015 and beyond. His experience working with a wide range of clients will ensure the content and delivery of our research remains aligned with their needs.

“Howard’s new role as chief digital officer reflects our intention to find more opportunities to put our proficiency inmarket research, data science analytics and modelling to work in a digital context.”

Amoyal said: “Roy Morgan Research and its Single Source product have always had a unique position in the Australian market. The changes in client needs, the big data trends and the fragmentation of media have reinforced the need for a Single Source information product.

“I am excited to be a part of Roy Morgan Research at this very exciting time as we move into the next chapter.”

Howard Seccombe, chief digital officer, Roy Morgan Research, said: “This announcement follows a celebration yesterday marking one year of Helix Personas. Digital partners including Mi9’s Tipstone, realestate.com.au, Big Mobile and Eyeota, as well as agencies and clients, ‎shared their experiences with Helix. What began as a ‘user group’ evolved into an ideas fest and party. Three hours after the presentations the discussions were still going strong on the rooftop at Tonic House.

“This enthusiastic response clearly shows Roy Morgan is now primed at the forefront of a new convergence in market research, where the breadth of big data meets the depth of real-world consumer insights.”

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]