R/GA Sydney Wins Toyota Digital Business

R/GA Sydney Wins Toyota Digital Business
SHARE
THIS



R/GA Sydney has been named digital agency of record by Toyota Motor Corporation Australia and Toyota Finance Australia following an extensive tender process and competitive pitch.

The appointment will involve collaboration with Toyota across digital strategy, user experience, design and content management to create a leading-edge, connected ecosystem, deepening the company’s engagement with customers. R/GA was able to demonstrate an ability to deliver this vision for a seamless digital experience, and its transformative nature to the business.

”Digital is playing an ever-increasing role in the buying and ownership cycle. Toyota is committed to delighting our guests in all stages of the cycle and is excited to be working with R/GA to deliver a global best digital experience that seamlessly incorporates Toyota Finance and our dealer network,” said Brad Cramb, CMO, Toyota Motor Corporation.

Toyota has a long history of innovation and we’re incredibly excited to be working with them on the next stage of their development,” said Rebecca Bezzina, VP managing director, R/GA Sydney. “R/GA Sydney has been building its product and service design capability over the past two years, and with the best UX and visual design people, technologists, strategists and creatives now in place, this is a win that comes at exactly the right time – it speaks to the strength of that team and the innovativeness of our model.”

R/GA Sydney has over 70 staff and Toyota joins a roster which, among others, includes Telstra, Macquarie and YouTube.

Please login with linkedin to comment

r/ga

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]