R/GA Expands Australian Consulting Capability With New Appointment

R/GA Expands Australian Consulting Capability With New Appointment

R/GA is excited to announce the appointment of Drew Klonsky as Executive Director, Business Transformation.

He will work with the agency’s interdisciplinary team of consultants, experience designers, strategists and branding specialists across its Sydney and Melbourne offices.

R/GA Sydney and Melbourne VP managing director Rebecca Bezzina described the key appointment as one which formalised and expanded R/GA’s in-demand consulting offering in Australia.

“Drew adds even greater firepower to our goal of enabling client’s businesses to grow. He’ll be instrumental in helping equip clients with the tools to become more customer-centric, data-driven, purpose-led and creatively-fueled.

“We could not be more excited to have him spearheading our core mission.”

Klonsky brings with him nearly two decades of innovation expertise.

He joins R/GA from Fahrenheit 212, where he held the role of Managing Director for the company’s San Francisco office, and prior to this was an Entrepreneur in Residence within Nike’s Innovation Accelerator.

He also founded the independent Portland-based design and product innovation consultancy, Citizen Inc, grew it to over 80 employees, and worked on projects with brands including Intel, Disney and Samsung.

Earlier in his career he served as CMO at Chockstone where he built the largest gift and loyalty card platform of its day, which was eventually sold to Subway.

In the new role, Klonsky will also work closely with R/GA’s global Business Transformation practice, which was launched in 2015 and now spans five offices across three continents.

Unlike the traditional, siloed approach employed by management consulting, R/GA marries consulting practices with 40-years of experience in technology, design, and advertising which has resulted in transformational work for clients including Walmart, Banco Bradesco and Siemens.

Klonsky said his focus would be to ensure the delivery of innovative, integrated solutions in the market via this unique proposition.

“R/GA’s promise is ‘transformation at speed’, which we’re able to make by combining a consultative approach with the ability to execute.

“I’m excited to work with clients on developing the strategies, products and services to help derail disruption and drive the kind of large-scale, deeply-rooted change that makes transformation, not evolution.”

Please login with linkedin to comment


Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]


by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]