Revenues Soar In November As Advertisers Flock To OOH & Digital

Revenues Soar In November As Advertisers Flock To OOH & Digital
SHARE
THIS



November’s ad market surged by 4.9 per cent year on year according to the latest Standard Media Index data, with Channel Nine almost pipping Seven for biggest slice of the TV ad pie.

Digital adverting continued its unstoppable trajectory surging 15.6 per cent (YOY) while outdoor – now bearing the fruits of digitisation – was up a whopping 36 per cent (YOY).

When it came to the free-to-air players, Seven again won November (and the year overall) with 39.1 per cent share. Nine was hot on its heels with 38.9 per cent and Ten took home 22 per cent. The resumption of the cricket Tests and big shows like The Block finale helping Nine’s balance sheet.

However, the total TV market was down 0.9 per cent from October and both Seven and Nine are down year on year.

Seven earned 39.4 per cent of the metro market in the 2016 fiscal year, compared with Nine’s 37.7 per cent share and Ten’s 22.9 per cent.

The MCN team are doing well for Foxtel with pay TV ad spends up 12.9 per cent.

However, cinema could be the one to watch, particularly with the release of the new Star Wars film tomorrow. It had a 55.9 per cent jump in bookings in November to $10.2 million for the month. It’s believed box office hits such as the new James bond film Spectre and the latest installment of The Hunger Games are significantly improving revenues.

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]