Restaurant Tweets Joke About Breasts And Fails Miserably

Restaurant Tweets Joke About Breasts And Fails Miserably

American restaurant chain IHOP has tweeted a joke about pancakes looking like flat-chested women, which is awkward because October is breast cancer awareness month.

B&T Magazine
Posted by B&T Magazine

The tweet has since been deleted but here’s a screenshot of the flat-chested joke:

ihop-flat-final-hed-2015

The digital marketing experts at IHOP Kirk Thompson and Darrin Kellaris, who handles the IHOP Twitter account, told Adweek why the company is tweeting like an awful teenage hip-hop fan:  “Twitter for us skews younger so it’s important to talk the talk when it comes to that fan base.”

“There has been a refinement of our Twitter voice,” Thomspon said. “We’ve gotten more specific, more targeted about how we speak.”

Twitter wasn’t happy about boob jokes:


The tweet was quickly deleted and IHOP issued an apology: