American restaurant chain IHOP has tweeted a joke about pancakes looking like flat-chested women, which is awkward because October is breast cancer awareness month.
The tweet has since been deleted but here’s a screenshot of the flat-chested joke:
The digital marketing experts at IHOP Kirk Thompson and Darrin Kellaris, who handles the IHOP Twitter account, told Adweek why the company is tweeting like an awful teenage hip-hop fan: “Twitter for us skews younger so it’s important to talk the talk when it comes to that fan base.”
“There has been a refinement of our Twitter voice,” Thomspon said. “We’ve gotten more specific, more targeted about how we speak.”
Twitter wasn’t happy about boob jokes:
— Ariel Kramer (@arielkk3) October 19, 2015
@IHOP my son follow this account, this is ridiculous
— mike (@FARTDAUGHTER) October 18, 2015
.@IHOP I like my breakfast fertile, submissive to man’s God-given authority, lush, and available 24 hours per day. Please advise.
— Old Hoss Radbourn (@OldHossRadbourn) October 18, 2015
The tweet was quickly deleted and IHOP issued an apology:
Earlier today we tweeted something dumb and immature that does not reflect what IHOP stands for. We’re sorry.
— IHOP (@IHOP) October 19, 2015