Search and digital experience agency Reprise Australia has announced the appointment of David Coats and Chris Ernst as general managers of the national network.
Ernst and Coats have worked for Reprise for more than two and a half years, originally joining as performance director and SEO and analytics director respectively.
Ernst will now take the role of general manager, client advisory team, with his primary focus being on client relationships and the overall delivery of the agency’s search and digital marketing solutions. Coats will be general manager, digital solutions team, focused on leading an integrated holistic digital solutions product.
Craig Ellis, CEO of Reprise Australia, said the latest promotions ensure that Reprise is well positioned to continue to tackle the ever-changing demands of digital marketing and clients’ business needs.
“In David and Chris I have had the good fortune to work with arguably two of the strongest practitioners in market,” said Ellis. “Their new roles play to their respective strengths as our consumer centric approach to creating the right digital experience for our clients is building momentum. This future proofs the business and provides us with seamless attract, engage and convert marketing together with analytical solutions.”
The new role for Coats and Ernst announced today are the latest promotions from within Reprise’s ranks this month, with former GM Ale Vendramin earlier named as managing director. He is formerly Google’s head of automotive for Australia and New Zealand. Prior to that he was general marketing manager, digital and CRM, at Ford Australia.